Regional Brand Lead, Salon Pro (CEEMEA)

Wella Company; Warszawa; Hybrid; PLN 200,000 - 320,000; Full time

Benefits offered by this job

Hybrid work model

Remote work from EU up to 30 days

Birthday day off

Annual time off growth

Luxmed medical coverage

Life insurance

Lunch card

Multisport card

Commute support

Product samples

Team bonding funding

Life event bonuses

Job summary

Wella Company in Warsaw seeks a Senior Brand Manager to lead the strategic brand agenda across CEEMEA for salon professional care, treatments, and styling. You will partner with markets, distributors, education, trade marketing, and commercial teams to drive sustainable growth.

The role focuses on portfolio leadership, launches, lifecycle planning, and premium brand storytelling, with a hybrid work arrangement in Poland.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7–10+ years of brand management; 3+ years in regional/multi-market roles.
• Experience in professional beauty, luxury, or prestige brands or affinity to hairdressing industry.
• Proven P&L ownership and brand KPI track record.
• Experience leading multi-brand, multi-country portfolios.
• Strong ATL and innovation launch experience.
• Experience in CEEMEA or emerging markets.
• Proven matrix leadership and cross-functional collaboration.
• Excellent English and Polish communication.

Responsibilities

• Execute the regional brand strategy aligned with global priorities.
• Own regional product portfolio strategy: launches, relaunches, lifecycle management.
• Ensure brand positioning resonates with salon professionals across CEEMEA markets.
• Activate ATL and digital storytelling.
• Localize global innovations and build regional GTM plans for new launches.
• Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.
• Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.
• Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.
• Lead monthly reviews with markets to diagnose performance drivers and define corrective actions.
• Analyze professional category trends and salon insights to identify growth opportunities.
• Adapt and create regional brand content: digital/social content, launch toolkits, and campaign materials.
• Ensure all brand messaging is consistent and premium, aligned with Wella Professional care positioning.
• Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.
• Manage regional marketing budgets for Care & Styling and optimize ROI across education, activations, events, and digital campaigns.

Skills

Brand management

Cross-functional leadership

ATL communication

P&L ownership

Stakeholder engagement

Multicultural collaboration

Project management

Analytical skills

English proficiency

Polish proficiency

Education

Bachelor's in Marketing

Business degree

MBA preferred

Job description

Wella Company in Warsaw seeks a Senior Brand Manager to lead the strategic brand agenda across CEEMEA for salon professional care, treatments, and styling. You will partner with markets, distributors, education, trade marketing, and commercial teams to drive sustainable growth.

The role focuses on portfolio leadership, launches, lifecycle planning, and premium brand storytelling, with a hybrid work arrangement in Poland.