Brand Manager: Data-Driven Beauty Growth (Poland/Baltics)

L'oreal Usa; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Sports card

Private health care

Life insurance

Pension package

Job summary

L'Oréal Consumer Products in Warsaw is seeking a Brand Manager to lead data-driven, long-term strategy for a dedicated brand category across Poland and the Baltic markets. You will collect and analyze market data to shape recommendations, drive launches, and grow pillar products within the core catalog.

You will craft marketing mix strategies to deliver integrated consumer experiences, with emphasis on digital and influencer initiatives, while aligning with global teams and local partners.

Qualifications

• Experience in Brand/Product management in a fast-paced environment (preferably FMCG).
• Strong understanding of beauty brands and local market relevancy, especially in digital.

Responsibilities

• Lead data-driven long-term strategy and 360 brand management for a Polish & Baltics brand category.
• Collect and analyze consumer, competition and market data to inform recommendations.
• Implement launches, maintain growth of pillar products and animate core catalog.
• Propose and monitor marketing mix strategies to build integrated, engaging consumer brand experiences (with digital & influencer focus).
• Work with global communication materials and ensure local relevancy with teams.
• Collaborate with peers, agencies and global marketing to build leading business strategy.
• Bring new ideas and modern solutions to build brand love.

Skills

Brand management

Product management

Data analysis

Digital marketing

Influencer marketing

Leadership

Job description

L'Oréal Consumer Products in Warsaw is seeking a Brand Manager to lead data-driven, long-term strategy for a dedicated brand category across Poland and the Baltic markets. You will collect and analyze market data to shape recommendations, drive launches, and grow pillar products within the core catalog.

You will craft marketing mix strategies to deliver integrated consumer experiences, with emphasis on digital and influencer initiatives, while aligning with global teams and local partners.