Senior Brand Manager

Wella Company; Warszawa; Hybrid; PLN 200,000 - 320,000; Full time

Benefits offered by this job

Hybrid work model

Remote work from EU up to 30 days

Birthday day off

Annual time off growth

Luxmed medical coverage

Life insurance

Lunch card

Multisport card

Commute support

Product samples

Team bonding funding

Life event bonuses

Job summary

Wella Company in Warsaw seeks a Senior Brand Manager to lead the strategic brand agenda across CEEMEA for salon professional care, treatments, and styling. You will partner with markets, distributors, education, trade marketing, and commercial teams to drive sustainable growth.

The role focuses on portfolio leadership, launches, lifecycle planning, and premium brand storytelling, with a hybrid work arrangement in Poland.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7–10+ years of brand management; 3+ years in regional/multi-market roles.
• Experience in professional beauty, luxury, or prestige brands or affinity to hairdressing industry.
• Proven P&L ownership and brand KPI track record.
• Experience leading multi-brand, multi-country portfolios.
• Strong ATL and innovation launch experience.
• Experience in CEEMEA or emerging markets.
• Proven matrix leadership and cross-functional collaboration.
• Excellent English and Polish communication.

Responsibilities

• Execute the regional brand strategy aligned with global priorities.
• Own regional product portfolio strategy: launches, relaunches, lifecycle management.
• Ensure brand positioning resonates with salon professionals across CEEMEA markets.
• Activate ATL and digital storytelling.
• Localize global innovations and build regional GTM plans for new launches.
• Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.
• Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.
• Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.
• Lead monthly reviews with markets to diagnose performance drivers and define corrective actions.
• Analyze professional category trends and salon insights to identify growth opportunities.
• Adapt and create regional brand content: digital/social content, launch toolkits, and campaign materials.
• Ensure all brand messaging is consistent and premium, aligned with Wella Professional care positioning.
• Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.
• Manage regional marketing budgets for Care & Styling and optimize ROI across education, activations, events, and digital campaigns.

Skills

Brand management

Cross-functional leadership

ATL communication

P&L ownership

Stakeholder engagement

Multicultural collaboration

Project management

Analytical skills

English proficiency

Polish proficiency

Education

Bachelor's in Marketing

Business degree

MBA preferred

Job description

About The Role

The Senior Brand Manager executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of the professional care products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses exclusively on salon professional products, including care, treatments, and styling across all channels.

Function: Marketing

Location: Warsaw, MZ, PL

Work Arrangement: Hybrid

The ideal candidate combines strong brand-building mastery with deep understanding of the professional salon ecosystem—stylists, salons, educators, distributors, and professional retail channels.

What You Will Do

Regional Brand Strategy & Portfolio Leadership

• Execute the regional brand strategy aligned with global priorities.
• Own the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning.
• Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets.
• Activate ATL & digital storytelling.

Innovation & Go-To-Market Excellence

• Localize global innovation strategies and build compelling regional GTM plans for new launches.
• Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.
• Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.

Business Performance Management

• Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.
• Lead monthly reviews with markets to diagnose performance drivers and define corrective actions.
• Analyze professional category trends and salon insights to identify growth opportunities.

Cross-Functional cooperation

Content & Communication Development

• Adapt and create regional brand content: digital/social content, launch toolkits, and campaign materials.
• Ensure all brand messaging is consistent and premium, aligned with Wella Professional care positioning.
• Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.

Budget Ownership & ROI

• Manage regional marketing budgets for Care & Styling.
• Optimize investment for highest ROI across education, activations, events, and digital campaigns.

What We Want You To Bring Along

• Bachelor’s degree in Marketing, Business, or related discipline (MBA preferred)
• 7–10+ years of brand management experience; at least 3 years in a regional or multi-market role.
• Experience in professional beauty, luxury, or prestige brands; OR strong affinity to hairdressing industry.
• Demonstrated success in owning P&L or brand performance KPIs.
• Proven experience leading large, multi‑brand and multi‑country portfolios
• Strong track record in ATL communication development and innovation launches
• Experience working in complex CEEMEA or emerging market environments
• Demonstrated success in matrix leadership and cross‑functional collaboration
• Demonstrated success leading innovation and go‑to‑market programs
• Experience working in complex, multicultural, matrix organizations
• Ability to build effective relationships internally & externally, driving shared goals.
• Pro‑active attitude and flexible approach.
• Excellent time management skills and prioritization under pressure.
• High attention to detail, strong organization and analytical skills.
• Problem‑solving and conflict resolution abilities
• Organizational and multitasking skills
• Excellent communication skills. Proficiency in English and Polish.
• High numeracy, and excellent PC skills.
• Project management skills
• Ability to follow through and complete tasks on time
• Solution‑minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self‑motivated and results‑driven

What We Offer

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long‑term service.

Who We Are

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.