Programmatic Media Strategist & Buyer

PepsiCo; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

PepsiCo Poland is seeking a skilled digital media professional to manage end-to-end campaigns from planning to reporting within the Krakow Capability Centre. You will drive multi-channel media buys, optimize performance, and collaborate with internal teams and external partners.

The role requires strong knowledge of programmatic, search and social platforms, with hands-on budgeting, forecasting and reporting responsibilities. Office-based in Kraków with a fast-paced, data-driven environment.

Qualifications

• 3-5 years of digital media experience in search, social, and/or programmatic
• Experience with KPI setting and measurement for brand campaigns
• Proactive in finding solutions and capable of thinking laterally
• Hands-on experience with tracking/attribution and platform analytics

Responsibilities

• Manage multiple digital campaigns from brief to reporting and post-campaign analysis
• Develop and consult an integrated digital plan across channels
• Set up ad accounts including DV360 and FB Ad Manager
• Budget management and forecasting for campaigns; handle accounts payable tasks
• Collaborate with Ad Ops to ensure first-party data and tracking are in place
• Lead project management to run campaigns efficiently and on time

Skills

Digital media planning

Campaign management

Budget forecasting

Stakeholder management

Proactive problem-solving

Tools

Google Ads

Google Analytics

Facebook Blueprint

DV360

Google Marketing Platform

Job description

PepsiCo Poland is seeking a skilled digital media professional to manage end-to-end campaigns from planning to reporting within the Krakow Capability Centre. You will drive multi-channel media buys, optimize performance, and collaborate with internal teams and external partners.

The role requires strong knowledge of programmatic, search and social platforms, with hands-on budgeting, forecasting and reporting responsibilities. Office-based in Kraków with a fast-paced, data-driven environment.