Programmatic Planning and Buying Specialist (Maternity cover)

PepsiCo; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

PepsiCo Poland is seeking a skilled digital media professional to manage end-to-end campaigns from planning to reporting within the Krakow Capability Centre. You will drive multi-channel media buys, optimize performance, and collaborate with internal teams and external partners.

The role requires strong knowledge of programmatic, search and social platforms, with hands-on budgeting, forecasting and reporting responsibilities. Office-based in Kraków with a fast-paced, data-driven environment.

Qualifications

• 3-5 years of digital media experience in search, social, and/or programmatic
• Experience with KPI setting and measurement for brand campaigns
• Proactive in finding solutions and capable of thinking laterally
• Hands-on experience with tracking/attribution and platform analytics

Responsibilities

• Manage multiple digital campaigns from brief to reporting and post-campaign analysis
• Develop and consult an integrated digital plan across channels
• Set up ad accounts including DV360 and FB Ad Manager
• Budget management and forecasting for campaigns; handle accounts payable tasks
• Collaborate with Ad Ops to ensure first-party data and tracking are in place
• Lead project management to run campaigns efficiently and on time

Skills

Digital media planning

Campaign management

Budget forecasting

Stakeholder management

Proactive problem-solving

Tools

Google Ads

Google Analytics

Facebook Blueprint

DV360

Google Marketing Platform

Job description

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

The role is to deliver media TCP (Total Connections Planning) planning and buying campaigns within PepsiCo structure KCC (Krakow Capability Centre).

Responsibilities

• Accountable for managing multiple digital campaigns at once from initial customer (brand teams) through to planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance.
• Creating, consulting an integrated digital plan, having a firm understanding of the impact digital has on offline channels and vice versa.
• Set up of PepsiCo’s ad accounts including DV360 & FB Ad Manager
• Accountable for budget management and forecasting as well as taking ownership of accounts payable tasks arising from day to day business.
• Close collaboration with Ad Ops specialists to ensure 1st party audiences and tracking are in place within our DSPs
• Project managing all activity and processes required to run campaigns efficiently
• Implementation of real-time optimization tools including Datorama and AI tech to drive media performance within KBS team
• High standard reporting to internal stakeholders
• Troubleshooting – problem solving where needed using our DSP support
• Cooperate with media agencies as well media operations leads to deliver, negotiate deals with digital media suppliers. Build the network and deals within digital and media suppliers.
• Manage external partners and vendors, aligning them to broader vision.
• Accountable for building strong relationships with a number of different internal and external stakeholders.
• Internal e.g. Understanding the business needs of particular brand/Countries are responding to and focusing on solutions to help them deliver against their KPIs.
• External e.g. Building strong relationships with media owners, keeping up to date with the latest developments for your customers (brand teams).
• Accountable implementing P@S approach within digital platforms via defining audiences, sizing Tags, creating strategy, defining media KPIs.
• Prepare, design and implement business cases under the team lead supervision which will demonstrate the value & productivity delivered by the team, whilst securing the resources to scale capabilities beyond initial scope, with clear focus on efficiency and effectiveness KPIs
• Accountable for having an up to date knowledge base on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics.
• Contributing a pov on important behavioural and human insights as well as on campaign performance whilst making recommendations to improve and on insights to leverage for future campaigns.
• Be informed on the top line brands business objectives you are working to in particular market units.
• Develop commercial acumen.

Qualifications

• 3-5 years of digital media experience in search, social, and/ or programmatic or relevant digital role with implementation and use of technology for media buying.
• If you have no experience in programmatic, willingness to learn.Experience in brand campaigns and the ability to identify, set and follow through on KPIs
• Proactive in finding solutions and capability to think laterally and define solutions to complex and unusual problems
• Knowledge and hands on experience of search, social or programmatic platforms as demonstrated by relevant trainings: Google Ad words, Google Analytics, Key Facebook Blueprint modules, Twitter flight school, Google Marketing Platform training by Jelly Fish or other approved partner.
• Solid understanding of tracking and attribution. Experience on DCM is a plus.
• History of project management skills
• Flexible and responsive approach, prepared to discover new solutions to new challenges
• Experience in FMCG a plus
• Experience working in in-house digital media teams a plus

To support informed and transparent discussions, candidates who progress to the interview stage will be provided with information on the initial remuneration level for the role. Any questions and further details about the process will be discussed during the interview.

The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.