Programmatic Campaign Architect

PepsiCo; Warszawa; On-site; PLN 150,000 - 210,000; Full time

Job summary

PepsiCo Poland seeks a results-oriented digital media specialist to manage and optimize campaigns across search, social, and programmatic channels from planning to reporting. The role emphasizes data-driven decision making and close collaboration with brand teams and agencies.

The position requires hands-on experience with DV360, Facebook Ad Manager, and measurement platforms, with a focus on delivering efficient spend and measurable impact on KPIs.

Qualifications

• 3-5 years of digital media experience across search, social, and/or programmatic roles.
• Experience with technology-enabled media buying and campaign optimization.
• Proactive problem solving and KPI-driven mindset.
• Knowledge of tracking and attribution, with familiarity of DCM is a plus.

Responsibilities

• Manage multiple digital campaigns from brief to planning, buying, optimization, and reporting.
• Develop integrated digital plans and show cross-channel impact on offline channels.
• Set up PepsiCo ad accounts including DV360 and Facebook Ad Manager.
• Monitor budgets, forecast spending, and handle accounts payable tasks.
• Collaborate with Ad Ops to ensure 1st party audiences and tracking in DSPs.
• Project manage activity to run campaigns efficiently.
• Implement real-time optimization tools to drive media performance.
• Prepare high-standard internal reports for stakeholders.
• Coordinate with agencies and vendors to negotiate deals and build networks.
• Maintain relationships with internal and external stakeholders to support business objectives.

Skills

Digital media experience

Programmatic

Search

Social

Tools

DV360

Facebook Ad Manager

Google AdWords

Google Analytics

Google Marketing Platform

Job description

PepsiCo Poland seeks a results-oriented digital media specialist to manage and optimize campaigns across search, social, and programmatic channels from planning to reporting. The role emphasizes data-driven decision making and close collaboration with brand teams and agencies.

The position requires hands-on experience with DV360, Facebook Ad Manager, and measurement platforms, with a focus on delivering efficient spend and measurable impact on KPIs.