Senior Programmatic Specialist - Global Campaigns & Insights

Wppmedia; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Job summary

WPP Media seeks a seasoned programmatic professional to manage and optimize campaigns across DV360, TradeDesk, and Amazon DSP from the Global Operations Centre in Poland. You will collaborate with Europe, U.S., and Asia teams to achieve client objectives.

The role requires at least 3 years of hands-on programmatic experience, strong data analytics, and fluency in English and Polish, with residency in cities like Warsaw, Kraków, or Poznań. Hybrid work model offered with in-office two days a week.

Qualifications

• 3+ years hands-on experience planning, executing and optimizing programmatic campaigns.
• Strong analytical skills with data-driven optimization.
• Fluency in English and Polish (minimum B1/B2).

Responsibilities

• Manage campaigns across DSPs, primarily DV360, as well as TradeDesk, and Amazon DSP.
• Implement and optimize programmatic campaigns, focusing on performance and client objectives.
• Collaborate with regional teams to ensure campaign success and alignment with client strategies.
• Conduct thorough monitoring and analysis of campaign performance, using data insights for optimization.
• Ensure accuracy and reliability of campaign reporting tools.
• Produce comprehensive daily campaign reports, including pacing analysis and data input.
• Provide commentary and strategic recommendations to regional Media Activation teams.
• Support QA work of junior team members as the team grows.

Skills

Programmatic campaigns

Analytical mindset

English proficiency

Polish proficiency

Tools

DV360

TradeDesk

Amazon DSP

Excel

Google Sheets

Job description

WPP Media seeks a seasoned programmatic professional to manage and optimize campaigns across DV360, TradeDesk, and Amazon DSP from the Global Operations Centre in Poland. You will collaborate with Europe, U.S., and Asia teams to achieve client objectives.

The role requires at least 3 years of hands-on programmatic experience, strong data analytics, and fluency in English and Polish, with residency in cities like Warsaw, Kraków, or Poznań. Hybrid work model offered with in-office two days a week.