Product Marketing Manager - Aftermarket Pricing Solutions

Syncron; Województwo mazowieckie; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Global environment

Meaningful work

Professional development

Learning culture

Inclusive workplace

Job summary

Syncron is seeking a Product Marketing Manager for Aftermarket Pricing Solutions to own the go-to-market strategy, positioning and commercial readiness. You will combine product marketing discipline with pricing expertise to differentiate the solution and drive adoption across markets.

You will collaborate with Industry Consulting, sales teams and analysts to launch new capabilities, enable the field and deliver compelling collateral that supports revenue growth.

Qualifications

• Proven depth in product marketing, including positioning, messaging, launches and field enablement.
• Strong domain knowledge of aftermarket pricing and related sales channels.
• Excellent written, spoken and visual communication skills, able to turn complex concepts into clear narratives.

Responsibilities

• Own and continuously develop the go-to-market strategy for Aftermarket Pricing Solutions and co-own the broader domain strategy with Industry Consulting.
• Define clear positioning and value propositions that connect customer priorities with solution capabilities.
• Lead ongoing market positioning and lifecycle launches of pricing solutions and coordinate cross-functional launch plans.
• Develop and deliver strategic field enablement to empower commercial teams and progress opportunities.
• Create and govern high-quality sales collateral and external-facing content.
• Monitor competitive landscape and synthesize insights for strategy and product decisions.
• Maintain relationships with industry analysts and coordinate strategic engagements.
• Partner with Industry Consulting to identify growth opportunities and new use cases.
• Support business-process development and opportunity outlines for new features.

Skills

Product marketing

Go-to-market strategy

Pricing strategy

Communication

Job description

Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for:

• Supply Chain optimization
• Pricing strategy
• Warranty
• Service Contracts

Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.

With this we are winning the hearts and minds of world-leading organizations such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.

About The Team

Syncron's Industry Consulting & Product Marketing team acts as the driver of solution strategy and activation for the Syncron SLM platform. We bring a 360-degree market perspective into the business, turn insight into strategic decisions, translate strategy into a clear market story, and enable commercial teams to execute.

About The Role

As Product Marketing Manager - Aftermarket Pricing Solutions, you will own the go-to-market strategy, positioning, messaging and commercial readiness for Syncron's aftermarket pricing solution area. You will combine product marketing discipline with a strong understanding of aftermarket spare parts pricing to ensure that the established solution is clearly differentiated, successfully positioned in the market, understood by the field and adopted by customers and prospects, while new capabilities and features are brought to market effectively.

Go-to-market strategy, positioning and messaging

• Own and continuously develop the go-to-market strategy for Aftermarket Pricing Solutions, co-owning the wider domain strategy with Industry Consulting.
• Define clear positioning, value propositions and messaging that connect customer priorities, market dynamics and solution capabilities.

Market positioning and capability launches

• Lead the ongoing market positioning and go-to-market evolution of Aftermarket Pricing Solutions, including the launch of new capabilities, features and material updates.
• Coordinate launch planning for new capabilities, features and material updates across relevant teams, ensuring that positioning, enablement, assets and field readiness are in place.

Sales enablement and business impact

• Develop and deliver strategic field enablement that gives commercial teams the knowledge, messaging and confidence to create and progress opportunities.
• Create and govern high-quality sales collateral and external-facing content, ensuring that materials remain accurate, relevant and consistent.

Market, competitor and analyst intelligence

• Monitor the competitive and wider market landscape, synthesising developments into actionable insight for strategy, positioning and product decisions.
• Develop and maintain relationships with relevant industry analysts, coordinating briefings, inquiries and strategic engagements.

Growth and cross-functional collaboration

• Partner with Industry Consulting to identify and assess new industry, market and regional growth opportunities.
• Support the development of business-process and opportunity outlines for new features and use cases.

Who you are? / What we expect:

• Demonstrated depth in product marketing, including positioning, messaging, go-to-market strategy, launches and field enablement.
• Strong domain knowledge of aftermarket spare parts pricing and an understanding of the wider aftersales and service environment.
• Evidence of translating market, customer and competitive insight into commercial strategies and practical action.
• Excellent written, spoken and visual communication skills, with the ability to turn complex concepts into clear and compelling narratives.
• Confidence presenting to and facilitating discussions with internal teams, customers, partners or industry audiences
• Openness to travel to customer events, industry conferences and relevant internal/external meetings

The icing on the cake:

• Experience working with B2B software or technology solutions serving OEM aftermarket and service organisations.
• Experience engaging industry analysts or contributing to analyst-positioning programmes.
• Experience using sales-performance or win/loss insight to improve positioning, enablement and go-to-market execution.

We offer:

• A collaborative global environment – Work alongside talented colleagues across international teams and locations.
• Meaningful work – Contribute to innovative software solutions that help make the world a better-serviced place.
• Professional development – Opportunities to grow your skills, expand your expertise and develop your career.
• Learning and knowledge sharing – Be part of a culture that encourages continuous learning, collaboration and the exchange of ideas.
• An inclusive workplace – Join a diverse, supportive environment where different perspectives are valued.

The world is changing. Manufacturing companies are shifting from selling products to delivering services. And we are driving this transformation together with our Customers, by helping them reduce costs and manual processes. We are guiding them on their journey towards a fully connected service experience and making their brand stronger.

Our goal: to make the complex simple.

Visit syncron.com to get to know us better!

If you encounter any case of potential ethical or laws violations, you may submit a report to a dedicated Syncron Whistleblowing Platform here.

You may request Syncron Whistleblowing Procedure via the \"ask a question\" tab available here.