Performance Marketing Lead — Growth & Lifecycle (EU)

Ninjakitchen; Poland; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a Performance Marketing Manager to own the performance marketing across Shark and Ninja brands for Eastern Europe. The role blends paid channel expertise with lifecycle management to drive traffic, revenue growth, retention and customer lifetime value.

The ideal candidate will own channel strategy, dive into data, and deliver actionable insights, collaborating with Marketing, Commercial Finance, Design, Trading and Creative teams in a hybrid setup.

Qualifications

• Experience in digital marketing, ideally within an ecommerce business.
• Experience with an affiliate network such as AWIN or similar.
• Strong analytical skills with the ability to interpret data and deliver clear, actionable insight.
• Highly commercial and results driven with a focus on measurable outcomes across both acquisition and retention.
• Confident communicator with experience collaborating across multiple stakeholders.
• A motivated self-starter who thrives in a fast-paced environment and promotes collaboration.

Responsibilities

• Execute the performance marketing strategy across Shark & Ninja with a focus on driving traffic, conversion and revenue growth.
• Own and implement the Affiliates channel strategy, building profitable relationships with key affiliate partners and networks.
• Develop and manage automated customer lifecycle journeys, ensuring timely and relevant messaging at every stage.
• Identify and test innovative opportunities to grow performance channels, developing a structured test and learn approach.
• Collaborate daily with marketing channel specialists to drive omni-channel performance across all product categories.
• Own key performance marketing metrics against forecast, with a focus on Revenue, ROAS, Cost%, retention rate and customer lifetime value.
• Report on daily, weekly and monthly performance against forecast and KPIs across both channels.
• Adopt a data-driven approach to measuring performance, working closely with the marketing measurement and data teams.
• Partner with paid channel specialists to plan and execute successful NPD launch strategies across all digital channels.
• Monitor and benchmark competitor activity, using findings to inform strategy.
• Regularly present performance results and opportunities to senior stakeholders.
• Collaborate with key internal teams including Marketing, Commercial Finance, Design, Trading and Creative.

Skills

Digital marketing

Affiliate networks

Data analysis

Stakeholder communication

Collaboration

Multitasking

Tools

AWIN

Job description

SharkNinja is seeking a Performance Marketing Manager to own the performance marketing across Shark and Ninja brands for Eastern Europe. The role blends paid channel expertise with lifecycle management to drive traffic, revenue growth, retention and customer lifetime value.

The ideal candidate will own channel strategy, dive into data, and deliver actionable insights, collaborating with Marketing, Commercial Finance, Design, Trading and Creative teams in a hybrid setup.