CRM Manager - PL & EE

Ninjakitchen; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Retirement plans

Stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a Manager, CRM PL & EE to lead the customer relationship marketing strategy across Poland and Eastern Europe, based in Warsaw. You will drive acquisition, engagement, retention, and lifelong value through personalised journeys across email, SMS, push, and other owned channels.

Lead segmentation, automation, and cross-channel campaigns while partnering with eCommerce, Marketing, Analytics, and Creative teams to optimise performance and ROI.

Qualifications

• Experience in CRM, lifecycle and retention marketing across channels.
• Strong data-driven approach with analytics and testing methods.
• Excellent communication and stakeholder management.
• Fluent in English and Polish; cross-market collaboration.

Responsibilities

• Drive growth and performance of CRM across Poland and EE.
• Develop and execute data-led customer journeys across email, SMS, push and other channels.
• Build audience segmentation strategies from customer data and insights.
• Own region CRM calendar, align with launches and campaigns.
• Collaborate with eCommerce, Media, Analytics, and Creative teams.
• Lead testing and optimisation across campaigns to improve performance.
• Monitor CRM metrics like engagement, retention, and revenue.
• Track performance with CRM tools and provide insights to stakeholders.
• Support database growth, consent management, and data quality.
• Coordinate with local and global teams on CRM activity.
• Stay ahead of trends in CRM and lifecycle marketing.

Skills

CRM strategy

Lifecycle marketing

Retention marketing

Digital marketing

Multichannel marketing

Data analytics

Stakeholder management

Project management

Communication

English proficiency

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

As the Manager, CRM PL & EE at SharkNinja, you will lead the strategy and execution of customer relationship marketing across Poland and Eastern Europe, with the role based in Warsaw, Poland. Your focus will be on driving customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes. Working cross-functionally with teams across eCommerce, Digital Marketing, Media, Analytics, Creative, and Commercial, you'll develop and deliver customer-first communications that strengthen brand loyalty and drive commercial performance. This is a unique opportunity to shape the CRM strategy across a growing region and play a key role in SharkNinja's continued expansion.

Key Responsibilities

• Drive the growth and performance of SharkNinja's CRM programme across Poland and Eastern Europe, developing strategies to increase customer engagement, retention, and lifetime value.
• Develop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels, ensuring relevant and personalised customer communications.
• Build audience segmentation strategies using customer data and insights to improve targeting, conversion, and customer experience.
• Own the CRM campaign calendar for the region, aligning communications with product launches, seasonal activations, commercial priorities, and brand campaigns.
• Collaborate closely with eCommerce, Media, Category Marketing, Analytics, and Creative teams to ensure a cohesive customer experience across all touchpoints.
• Lead testing and optimisation initiatives across campaign content, targeting, journeys, frequency, and channel mix to continuously improve performance.
• Monitor key CRM metrics including engagement, retention, repeat purchase, customer lifetime value, and revenue contribution.
• Utilise CRM platforms and analytics tools to track performance, identify trends, and provide actionable insights to stakeholders.
• Support customer database growth initiatives, ensuring best practices for acquisition, consent management, and data quality.
• Work closely with local market and global teams to ensure CRM activity reflects customer behaviours, market opportunities, and business objectives.
• Stay ahead of CRM, personalisation, and customer lifecycle marketing trends to drive innovation and best practice across the region.
• Champion customer-centric thinking throughout the organisation and support knowledge sharing across markets where appropriate.

About You

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.
• Experience creating customer segmentation, automation programmes, and personalised marketing campaigns.
• Strong understanding of customer data, analytics, testing methodologies, and performance measurement.
• Data-driven mindset with the ability to interpret insights and translate them into actionable marketing strategies.
• Excellent communication, stakeholder management, and project management skills.
• Strong commercial acumen and results-driven approach.
• A motivated self-starter who is ambitious and curious, with a passion for customer experience and continuous improvement.
• Strong interpersonal skills with the ability to work collaboratively across multiple teams and markets.
• Thrives in a fast-paced environment with a proven track record of managing multiple priorities simultaneously.
• Fluency in English and Polish required; additional Eastern European language skills are advantageous.

#LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.

When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.

• For candidates based in China, please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]