CRM Manager - PL & EE (m/f/d)

Ninjakitchen; Poland; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a Manager, CRM PL & EE to lead the strategy and execution of customer relationship marketing across Poland and Eastern Europe, with the role based in Warsaw, Poland. You will drive acquisition, engagement, retention and lifetime value through personalised, data-driven CRM programmes.

You will work across eCommerce, Digital Marketing, Media, Analytics, Creative and Commercial teams to shape customer-first communications and improve commercial performance.

Qualifications

• Experience in CRM, lifecycle marketing, retention marketing or digital marketing in eCommerce or consumer brands.
• Strong experience developing customer lifecycle and retention strategies across multiple channels.

Responsibilities

• Drive CRM programme growth across Poland and Eastern Europe to boost engagement and lifetime value.
• Develop data-led customer journeys across email, SMS, push notifications and other owned channels.
• Build audience segmentation to improve targeting, conversion and customer experience.
• Own CRM calendar for the region, align with product launches and campaigns.
• Collaborate with eCommerce, Media, Category Marketing, Analytics and Creative teams.
• Lead testing and optimisation of campaigns, content, targeting and channel mix.
• Monitor CRM metrics such as engagement, retention, repeat purchase and revenue contribution.
• Utilise CRM platforms and analytics tools to track performance and provide insights.

Skills

CRM

Lifecycle marketing

Retention marketing

Digital marketing

Salesforce Marketing Cloud

Klaviyo

Polish language

English language

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

As theManager, CRM PL & EE at SharkNinja, you will lead the strategy and execution of customer relationship marketing across Poland and Eastern Europe, with the role based in Warsaw, Poland. Your focus will be on driving customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes. Working cross-functionally with teams across eCommerce, Digital Marketing, Media, Analytics, Creative, and Commercial, you'll develop and deliver customer-first communications that strengthen brand loyalty and drive commercial performance. This is a unique opportunity to shape the CRM strategy across a growing region and play a key role in SharkNinja's continued expansion.

Key Responsibilities

• Drive the growth and performance of SharkNinja's CRM programme across Poland and Eastern Europe, developing strategies to increase customer engagement, retention, and lifetime value.
• Develop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels, ensuring relevant and personalised customer communications.
• Build audience segmentation strategies using customer data and insights to improve targeting, conversion, and customer experience.
• Own the CRM campaign calendar for the region, aligning communications with product launches, seasonal activations, commercial priorities, and brand campaigns.
• Collaborate closely with eCommerce, Media, Category Marketing, Analytics, and Creative teams to ensure a cohesive customer experience across all touchpoints.
• Lead testing and optimisation initiatives across campaign content, targeting, journeys, frequency, and channel mix to continuously improve performance.
• Monitor key CRM metrics including engagement, retention, repeat purchase, customer lifetime value, and revenue contribution.
• Utilise CRM platforms and analytics tools to track performance, identify trends, and provide actionable insights to stakeholders.
• Support customer database growth initiatives, ensuring best practices for acquisition, consent management, and data quality.
• Work closely with local market and global teams to ensure CRM activity reflects customer behaviours, market opportunities, and business objectives.
• Stay ahead of CRM, personalisation, and customer lifecycle marketing trends to drive innovation and best practice across the region.
• Champion customer-centric thinking throughout the organisation and support knowledge sharing across markets where appropriate.

About You

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.
• Experience creating customer segmentation, automation programmes, and personalised marketing campaigns.
• Strong understanding of customer data, analytics, testing methodologies, and performance measurement.
• Data-driven mindset with the ability to interpret insights and translate them into actionable marketing strategies.
• Excellent communication, stakeholder management, and project management skills.
• Strong commercial acumen and results-driven approach.
• A motivated self-starter who is ambitious and curious, with a passion for customer experience and continuous improvement.
• Strong interpersonal skills with the ability to work collaboratively across multiple teams and markets.
• Thrives in a fast-paced environment with a proven track record of managing multiple priorities simultaneously.
• Fluency in English and Polish required; additional Eastern European language skills are advantageous.

#LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengths strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]