MarTech Web Tracking Lead | GTM & S2S Expert

Leadtech; Poland; Remote; PLN 180,000 - 240,000; Full time

Job summary

Leadtech is seeking a MarTech Specialist to own the technical implementation of web tracking for subscription-based products. You will lead client- and server-side tracking, ensuring scalable and future-proof analytics across GA4, Amplitude, and CMPs, with privacy-compliant data flows.

You will collaborate with SEO, analytics, and product teams on tracking needs, integrate online payments data, and optimize attribution with GTM, S2S, and cloud data platforms.

Qualifications

• Deep, production-grade web tracking experience across client- and server-side implementations.
• Strong understanding of attribution in modern tracking environments and privacy constraints.
• Experience with ad networks, CAPI or parameter-based tracking, and campaign optimization.

Responsibilities

• Own technical implementation and maintenance of web tracking for analytics and attribution.
• Lead GTM setups (including S2S GTM) and ensure accurate data capture.
• Design and optimize server-to-server tracking across ad networks and integrations.

Skills

Web tracking

GTM / GTM Server-side

Analytics attribution

Stripe payments data

GA4 / Amplitude

CMPs / GDPR

GCP BigQuery / Data Warehouse

SQL

Server-to-server tracking

English fluency

Job description

Leadtech is seeking a MarTech Specialist to own the technical implementation of web tracking for subscription-based products. You will lead client- and server-side tracking, ensuring scalable and future-proof analytics across GA4, Amplitude, and CMPs, with privacy-compliant data flows.

You will collaborate with SEO, analytics, and product teams on tracking needs, integrate online payments data, and optimize attribution with GTM, S2S, and cloud data platforms.