MarTech Lead: Strategy, Analytics & Compliance

Trade Nation; Poland; On-site; PLN 180,000 - 260,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-jurisdiction environment. You will shape strategy, architecture, and vendor landscape while collaborating with Marketing, Product, Engineering and Data.

The role is hands-on, with a focus on governance, tracking, and AI-powered marketing improvements. The ideal candidate has 6+ years in MarTech or related fields, hands-on CMS experience, and proven vendor management skills.

Qualifications

• 6+ years in MarTech, Marketing Ops or Growth Eng.
• Hands-on with headless CMS platforms.
• Experience with HubSpot or similar enterprise CRM.
• Experience in vendor selection, renewal and tech rationalisation.
• Strong delivery and documentation skills with clear ownership.
• Practical AI use cases in marketing and data governance experience.

Responsibilities

• Own MarTech strategy, architecture and roadmap.
• Manage CMS, HubSpot, tracking and analytics with governance.
• Lead vendor selection, negotiations and renewals.
• Build tracking foundations including server-side GTM, GA4 and Amplitude.
• Identify and deliver AI use cases across content, localisation and reporting.
• Document requirements and drive cross-functional delivery remotely.
• Partner with Marketing, Product, Engineering and Data on the FY27 roadmap.

Skills

MarTech leadership

Vendor management

Analytics & data governance

Cross-functional collaboration

Communication

AI in marketing

Remote team leadership

Strategic planning

Tools

HubSpot

GA4

Amplitude

Mixpanel

Headless CMS

Server-side GTM

Job description

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-jurisdiction environment. You will shape strategy, architecture, and vendor landscape while collaborating with Marketing, Product, Engineering and Data.

The role is hands-on, with a focus on governance, tracking, and AI-powered marketing improvements. The ideal candidate has 6+ years in MarTech or related fields, hands-on CMS experience, and proven vendor management skills.