MarTech Strategy Lead for Salesforce & Adobe

Accenture Poland; Warszawa; Hybrid; PLN 240,000 - 300,000; Full time

Benefits offered by this job

Employment Contract

Company car

Career development

Training resources

Employee assistance program

Share purchase program

Referral bonuses

Private medical care

Job summary

Accenture Poland is seeking an experienced MarTech consultant to lead marketing technology programs across Salesforce Marketing Cloud and Adobe Experience Platform. You will translate business goals into scalable data models, orchestrated journeys, and personalized campaigns while guiding cross-functional teams.

The role requires 8–10 years in MarTech, strong stakeholder engagement, and a track record of delivering measurable outcomes.

Qualifications

• Minimum 8–10 years in MarTech consulting with strong experience across Salesforce Marketing Cloud and/or Adobe Experience Platform.
• Expertise in campaign management, segmentation, personalization, and omnichannel orchestration.
• Solid capability in platform configuration, data integrations, and enterprise audience management.
• Proven client-facing consulting experience with the ability to influence senior stakeholders.

Responsibilities

• Assess current MarTech landscape, define future state architecture, and recommend enhancements across ecosystems like Salesforce / Adobe etc.
• Lead requirements and design workshops, translating marketing goals into scalable data, segmentation, and personalization use cases.
• Design and implement lifecycle campaigns, orchestrated journeys, and customer profiles leveraging either Adobe Experience Platform or SFMC / Data Cloud.
• Establish KPIs, track performance, and drive insight-led optimization and continual improvement in marketing effectiveness.
• Manage multi-disciplinary teams and delivery, ensuring privacy compliance, operational excellence, and measurable business outcomes.

Skills

Client-facing communication

Stakeholder engagement

Leadership

Team management

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Job description

Accenture Poland is seeking an experienced MarTech consultant to lead marketing technology programs across Salesforce Marketing Cloud and Adobe Experience Platform. You will translate business goals into scalable data models, orchestrated journeys, and personalized campaigns while guiding cross-functional teams.

The role requires 8–10 years in MarTech, strong stakeholder engagement, and a track record of delivering measurable outcomes.