MarTech Analytics & Tagging Specialist

Solid Company; Warszawa; Hybrid; PLN 120.000 - 180.000; Vollzeit

Zusammenfassung

Andersen is seeking a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels.

The role requires hands-on experience with GTM, GA4, server-side tagging, dataLayer schema, and consent mode implementations, plus SQL basics and BI tools. You will translate data into strategic recommendations, ensuring accuracy and insights for marketing decisions.

Qualifikationen

• Hands-on GTM/GA4 setup and server-side tagging experience.
• Experience drafting technical specs for developers (dataLayer).
• Ability to implement and troubleshoot e-commerce tracking.
• Strong knowledge of CAC/CPA/ROAS and conversion metrics.
• Basic SQL knowledge and experience with BI tools.
• Experience auditing analytics and ensuring data quality.

Aufgaben

• Optimize marketing analytics, tracking, and reporting across digital channels.
• Translate data into actionable business and marketing recommendations.

Kenntnisse

GTM

GA4

DataLayer

E-commerce tracking

UTM tracking

Analytics audits

SQL basics

BI tools

Marketing metrics

Consent Mode

English

Tools

BigQuery

Firebase

AppsFlyer/Adjust

Meta Conversion API

CRM/CDP data

Marketing APIs

Python basics

Jobbeschreibung

Andersen is seeking a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels.

The role requires hands-on experience with GTM, GA4, server-side tagging, dataLayer schema, and consent mode implementations, plus SQL basics and BI tools. You will translate data into strategic recommendations, ensuring accuracy and insights for marketing decisions.