Marketing Specialist - Poland & Baltics

Sungrow Europe; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

Sungrow Europe is seeking an experienced Marketing Specialist to lead marketing activities for Poland and the Baltics. This senior, hands-on role requires end-to-end ownership from day one.

You will drive multi-channel campaigns, manage budgets and partnerships, and collaborate with Sales, Product Management and Service teams across Poland and the Baltics. Travel within Poland and to Baltic states is required.

Qualifications

• Minimum 5 years of B2B marketing experience.
• Experience leading and owning marketing for a market independently.
• Experience planning and executing multi-channel campaigns and events.
• Willingness to travel within Poland and to the Baltic states.
• Strong project management and organisational skills.

Responsibilities

• Develop and execute the annual marketing plan for Poland, aligned with Region East strategy and business targets.
• Plan and deliver marketing activities across digital, content, and offline channels for the Polish market.
• Manage relationships with Polish distributors, installers, and partners, including co-marketing and training initiatives.
• Organise and support trade shows, installer trainings, and owned events in Poland, following branding guidelines.
• Coordinate the Baltics Marketing Intern to ensure on-site marketing support and brand presence in Lithuania, Latvia, and Estonia.
• Manage local marketing budget, supplier selection, and agency briefs for Poland.
• Produce and localise marketing content and campaigns in Polish with correct terminology and brand consistency.
• Monitor market trends, competitor activity, and campaign performance; report to Marketing Team Leader.
• Ensure all marketing activities comply with GDPR/RODO and internal processes.
• Collaborate cross-functionally with Sales, Product Management, and Service teams in Poland and the Baltics.

Skills

B2B marketing

Polish language

Business English

Multi-channel campaigns

Budget management

Team leadership

Travel willingness

Job description

Your mission

Hello and a warm welcome from all of us here at Sungrow! Sungrow is looking for an experienced Marketing Specialist to lead marketing activities for Poland and the Baltics. This is a senior, hands-on role for someone who has already led marketing for a market end to end and can take full ownership from day one, not a role for someone building this experience for the first time.

Responsibilities

• Develop and execute the annual marketing plan for Poland, aligned with Region East strategy and business targets
• Plan and deliver marketing activities across digital, content, and offline channels for the Polish market
• Manage relationships with Polish distributors, installers, and partners, including co-marketing and training initiatives
• Organise and support trade shows, installer trainings, and owned events in Poland, following Power Connect and Power Sharing branding guidelines
• Guide and coordinate the Baltics Marketing Intern, ensuring consistent on-site marketing support and brand presence in Lithuania, Latvia, and Estonia
• Manage local marketing budget, supplier selection, and agency briefs for Poland
• Produce and localise marketing content and campaigns in Polish, ensuring correct technical terminology and brand consistency
• Monitor market trends, competitor activity, and campaign performance, reporting results and recommendations to the Marketing Team Leader
• Ensure all marketing activities comply with GDPR/RODO requirements and internal legal and budget processes
• Collaborate cross functionally with Sales, Product Management, and Service teams in Poland and the Baltics

Role

That sounds interesting, right? To take ownership of this role and thrive in our international environment, your background should look something like this:

• Minimum 5 years of B2B marketing experience, with a proven track record of leading and owning marketing activities for a market independently, not in a supporting or coordinator capacity
• Demonstrated ability to set and drive local marketing strategy with minimal oversight; this role requires someone who is already experienced, not someone developing into the role
• Fluent Polish and strong business English, spoken and written
• Proven experience planning and executing multi-channel marketing campaigns and events
• Experience managing distributor, partner, or installer relationships is an advantage
• Comfortable managing budgets, suppliers, and external agencies
• Strong project management and organisational skills, with the ability to lead multiple markets and priorities at once
• Experience guiding or directing junior team members or interns
• Willingness to travel within Poland and occasionally to the Baltic states
• Interest in renewable energy and sustainability is a plus

About Us

We are a green tech company with young creative minds.

We are fighting every day to make our mission happen – Clean Power for All!

With 870+GW of clean power presently installed worldwide, we are on the road to success!

Welcome at Sungrow

Founded in 1997 by University Professor Cao Renxian, Sungrow is a leader in the research and development of solar inverters with the largest dedicated R&D team in the industry and a broad product portfolio offering PV inverter solutions and energy storage systems for utility-scale, commercial & industrial, and residential applications, as well as internationally recognized floating PV plant solutions, NEV driving solutions, EV charging solutions and renewable hydrogen production systems.

Want to know more? Check out what working with us is like!

Why us?

• The opportunity to shape marketing strategy for a leading global renewable energy technology company
• A role with real ownership of the Polish market and regional exposure across the Baltics
• Collaborative, international team environment within Region East
• Career development within a fast-growing, global organisation