Poland & Baltics: Senior B2B Marketing Lead

Sungrow Europe; Warszawa; Sur place; PLN 180 000 - 240 000; Plein temps

Résumé du poste

Sungrow Europe is seeking an experienced Marketing Specialist to lead marketing activities for Poland and the Baltics. This senior, hands-on role requires end-to-end ownership from day one.

You will drive multi-channel campaigns, manage budgets and partnerships, and collaborate with Sales, Product Management and Service teams across Poland and the Baltics. Travel within Poland and to Baltic states is required.

Qualifications

• Minimum 5 years of B2B marketing experience.
• Experience leading and owning marketing for a market independently.
• Experience planning and executing multi-channel campaigns and events.
• Willingness to travel within Poland and to the Baltic states.
• Strong project management and organisational skills.

Responsabilités

• Develop and execute the annual marketing plan for Poland, aligned with Region East strategy and business targets.
• Plan and deliver marketing activities across digital, content, and offline channels for the Polish market.
• Manage relationships with Polish distributors, installers, and partners, including co-marketing and training initiatives.
• Organise and support trade shows, installer trainings, and owned events in Poland, following branding guidelines.
• Coordinate the Baltics Marketing Intern to ensure on-site marketing support and brand presence in Lithuania, Latvia, and Estonia.
• Manage local marketing budget, supplier selection, and agency briefs for Poland.
• Produce and localise marketing content and campaigns in Polish with correct terminology and brand consistency.
• Monitor market trends, competitor activity, and campaign performance; report to Marketing Team Leader.
• Ensure all marketing activities comply with GDPR/RODO and internal processes.
• Collaborate cross-functionally with Sales, Product Management, and Service teams in Poland and the Baltics.

Connaissances

B2B marketing

Polish language

Business English

Multi-channel campaigns

Budget management

Team leadership

Travel willingness

Description du poste

Sungrow Europe is seeking an experienced Marketing Specialist to lead marketing activities for Poland and the Baltics. This senior, hands-on role requires end-to-end ownership from day one.

You will drive multi-channel campaigns, manage budgets and partnerships, and collaborate with Sales, Product Management and Service teams across Poland and the Baltics. Travel within Poland and to Baltic states is required.