Marketing Specialist EMEA North

Hitachi Vantara; Kraków; On-site; PLN 150,000 - 210,000; Full time

Job summary

Hitachi Vantara seeks a dynamic Marketing Specialist for the EMEA North region to drive brand awareness, lead generation, and sales growth across Northern Europe. You will develop and execute multi-channel campaigns, collaborate with sales, and optimize advertising to maximize ROI.

Ideal candidates bring 3–5 years in B2B marketing, strong analytics, and proficiency with HubSpot, Marketo, and Salesforce. This role requires travel within the EMEA North region and fluency in English.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of proven experience in a marketing role, preferably within a B2B technology or industrial sector.
• Demonstrable experience in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of the EMEA North market landscape and cultural nuances.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent written and verbal communication skills in English. Additional European languages (e.g., German, Dutch, Nordic languages) are a strong plus.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to work independently and as part of a cross-functional team.
• Excellent project management and organizational skills with attention to detail.
• Willingness to travel periodically within the EMEA North region.

Responsibilities

• Develop, implement, and manage integrated marketing campaigns across various channels (digital, social media, events, PR, content marketing) tailored to the EMEA North market.
• Collaborate with sales teams to understand business objectives and translate them into effective marketing programs and collateral.
• Conduct market research and competitor analysis to identify opportunities and adapt marketing strategies accordingly.
• Manage and optimize online advertising campaigns (e.g., Google Ads, LinkedIn Ads) to maximize ROI.
• Create compelling marketing content, including website copy, blog posts, case studies, whitepapers, and presentations.
• Organize and support participation in industry events, webinars, and conferences.
• Track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Manage relationships with external agencies and vendors as needed.
• Ensure brand consistency and adherence to global marketing guidelines.

Skills

Campaign management

Marketing strategy

Analytics

English proficiency

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

HubSpot

Marketo

Salesforce

Job description

Our Company

We're Hitachi Vantara, the data foundation trusted by the world's innovators. Our resilient, high-performance data infrastructure means that customers - from banks to theme parks - can focus on achieving the incredible with data. If you've seen the Las Vegas Sphere, you've seen just one example of how we empower businesses to automate, optimize, innovate - and wow their customers. Right now, we're laying the foundation for our next wave of growth. We're looking for people who love being part of a diverse, global team - and who get excited about making a real-world impact with data.

Location

Krakow, Poland

Function

(DEAI HV) Corporate Marketing

Requisition ID

R0137760

Our Company

We're Hitachi Vantara, the data foundation trusted by the world's innovators. Our resilient, high-performance data infrastructure means that customers - from banks to theme parks - can focus on achieving the incredible with data. If you've seen the Las Vegas Sphere, you've seen just one example of how we empower businesses to automate, optimize, innovate - and wow their customers. Right now, we're laying the foundation for our next wave of growth. We're looking for people who love being part of a diverse, global team - and who get excited about making a real-world impact with data.

Job Summary

Hitachi, Ltd. is seeking a dynamic and results-oriented Marketing Specialist for the EMEA North region. This role will be instrumental in developing and executing marketing strategies and campaigns to drive brand awareness, lead generation, and ultimately, sales growth across key markets in Northern Europe.

Job Responsibilities

• Develop, implement, and manage integrated marketing campaigns across various channels (digital, social media, events, PR, content marketing) tailored to the EMEA North market.
• Collaborate with sales teams to understand business objectives and translate them into effective marketing programs and collateral.
• Conduct market research and competitor analysis to identify opportunities and adapt marketing strategies accordingly.
• Manage and optimize online advertising campaigns (e.g., Google Ads, LinkedIn Ads) to maximize ROI.
• Create compelling marketing content, including website copy, blog posts, case studies, whitepapers, and presentations.
• Organize and support participation in industry events, webinars, and conferences.
• Track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Manage relationships with external agencies and vendors as needed.
• Ensure brand consistency and adherence to global marketing guidelines.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of proven experience in a marketing role, preferably within a B2B technology or industrial sector.
• Demonstrable experience in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of the EMEA North market landscape and cultural nuances.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent written and verbal communication skills in English. Additional European languages (e.g., German, Dutch, Nordic languages) are a strong plus.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to work independently and as part of a cross-functional team.
• Excellent project management and organizational skills with attention to detail.
• Willingness to travel periodically within the EMEA North region.

About Us

We're a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can make a positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.

Fostering innovation through diverse perspectives

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.

How We Look After You

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We're also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We're always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you'll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We're proud to say we're an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.