Marketing Analyst - Senior

SOFTSWISS; Warszawa; On-site; PLN 150,000 - 210,000; Full time

Benefits offered by this job

Private health insurance

Sports benefits

Comprehensive Mental Health Program

Free English lessons (online)

Local language courses

Paid time off

Maternity leave support

Referral program rewards

Upskilling, internal workshops, and参加在

Job summary

SOFTSWISS is seeking a Senior Marketing Analyst to join our Marketing team in Warsaw. You will work across the full B2B customer journey, leveraging advanced analytics, forecasting, and experimentation to boost pipeline efficiency and growth.

You will lead CRO initiatives, own attribution frameworks, and collaborate with Marketing, BizDev, Pre-sales, and Digital teams to maximize revenue impact.

Qualifications

• 5+ years of experience in marketing analytics or related roles.
• Experience with B2B SaaS or tech industries preferred.
• Strong understanding of funnel analytics and ROI measurement.
• Hands-on with web analytics and event tracking (GA4, GTM).
• Proficiency in SQL and data visualization tools.

Responsibilities

• Analyze end-to-end B2B funnel data to improve conversion.
• Maintain KPIs reporting and funnel performance frameworks.
• Forecast pipeline dynamics and evaluate acquisition efficiency.
• Lead CRO and A/B testing across landing pages.
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• Collaborate across Marketing, BizDev, Pre-sales, and Digital teams.
• Own attribution modeling and measurement of campaign influence.
• Identify growth opportunities and report key insights.
• Present monthly and quarterly performance reviews.

Skills

Russian language proficiency

English proficiency

SQL

Excel/Google Sheets

A/B testing

Web analytics

Education

University degree in Marketing, Analytics, Economics, Finance, Mathematics, or related field

Tools

GA4

GTM

Tableau

Power BI

Python

Job description

Overview

SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team.

Overview

SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team. You'll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.

Purpose of the role

• You'll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
• You'll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
• You'll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
• You'll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility

Key responsibilities

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
• Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
• Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
• Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
• Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
• Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
• Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
• Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact

Required Experience

• Russian language proficiency at B2 level or higher and English proficiency at B1-B2 level
• 5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
• Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis
• Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking
• Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement
• Practical SQL skills and the ability to work independently with data for analytical purposes.
• Strong Excel or Google Sheets skills for analysis and reporting
• Experience with BI and visualisation tools such as Tableau and Power BI and um computer top among what...

Nice to have

• Python experience for data analysis or automation of recurring analytical tasks
• Experience automating reporting or analytical workflows
• Experience with AI-assisted analytics, engineering tools, or data pipelines
• University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
• Experience working in large international B2B technology companies
• Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives

Our Benefits

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events