Marketing Manager

Egala; Poznań; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Close collaboration with board

Opportunity to shape marketing team

Job summary

Egala is seeking a hands-on Marketing Manager to build and lead the marketing function across European markets. You will unite B2B marketing, employer branding and demand generation to support growth and improve our market presence.

Reporting to People & Culture and Sales, you will set priorities, lead the team, and work closely with Sales to generate leads and enable the pipeline, while managing budgets and partnerships.

Qualifications

• Proven B2B marketing management experience.
• Experience building or rebuilding a marketing function.
• Strong digital marketing and data-driven campaigns.
• Budget management and cross-functional stakeholder handling.
• Fluency in Polish and English; international exposure is a plus.

Responsibilities

• Develop and deliver the annual marketing plan for Europe.
• Lead B2B marketing and demand generation activities.
• Build brand and employer branding content.
• Coordinate campaigns, events, media relations and partnerships.
• Define KPIs and optimize campaigns using data insights.
• Lead the marketing team and manage budget and agencies.

Skills

B2B marketing

Brand management

Digital marketing

Lead generation

CRM campaigns

Budget management

Cross-functional collaboration

International experience

Polish and English fluency

Content creation

Education

Marketing/Communications/Business degree or equivalent experience

Tools

CRM software

Job description

Egala is a fast-growing European trucking capacity provider, connecting transport and logistics companies with the capacity they need to grow. With 2,000 trucks in our network, a 24/7 control center in Żerniki and year-on-year growth, we are strengthening our position across Europe. Our Great Place to Work certification reflects our commitment to creating a positive working environment.

About the role

We are looking for a hands-on Marketing Manager to build and lead Egala’s marketing function, supporting our commercial growth and employer brand across European markets.

At Egala, marketing connects two important audiences: our B2B customers — transport and logistics companies using our trucking capacity — and the people we want to attract, from drivers to office professionals. Stories about our fleet, people and operations help communicate both our capabilities and our culture.

Reporting to People & Culture and Sales, you will set marketing priorities, lead the team and turn business objectives into measurable results. You will combine leadership and planning with hands‑on execution, working closely with Sales to generate leads, support the sales pipeline and strengthen our market presence.

Key responsibilities

• Develop and deliver the annual marketing plan to support Egala’s growth objectives and brand awareness across European markets.
• Lead B2B marketing, including lead generation, LinkedIn, CRM campaigns, customer communications and sales enablement.
• Develop our brand and employer branding, creating content that attracts customers, drivers and office talent.
• Coordinate marketing campaigns, industry events, conferences and media relationships to increase visibility and build industry recognition.
• Communicate Egala’s sustainability progress, including battery-electric trucks, HVO, our target of reducing CO₂ emissions by 20% by 2030, membership in the European Clean Trucking Alliance and support for customers’ CSRD-ready reporting.
• Build and develop the marketing team, establish clear roles and processes, and manage the budget, agencies and suppliers.
• Define KPIs, monitor campaign performance and use data to improve marketing effectiveness.

What we are looking for

• A degree in Marketing, Communications, Business Administration or a related field, or equivalent experience.
• Proven experience in B2B marketing, marketing management or brand management.
• Experience building or rebuilding a marketing function or team.
• Strong knowledge of digital and data-driven marketing, lead generation, CRM and campaign measurement.
• Experience managing budgets, projects and cross-functional stakeholder relationships, particularly with Sales.
• A combination of clear direction, analytical thinking and a hands‑on, results‑oriented approach.
• Experience in an international environment.
• Fluency in Polish and English.
• Experience in transport, logistics or supply chain, and knowledge of sustainability communication will be an advantage.

What we offer

• A role close to the board, with real influence on Egala’s growth and market positioning.
• Managing the budget to build the marketing function and develop the team.