Head of Marketing - B2B Growth & Brand (EU)

Egala; Poznań; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Close collaboration with board

Opportunity to shape marketing team

Job summary

Egala is seeking a hands-on Marketing Manager to build and lead the marketing function across European markets. You will unite B2B marketing, employer branding and demand generation to support growth and improve our market presence.

Reporting to People & Culture and Sales, you will set priorities, lead the team, and work closely with Sales to generate leads and enable the pipeline, while managing budgets and partnerships.

Qualifications

• Proven B2B marketing management experience.
• Experience building or rebuilding a marketing function.
• Strong digital marketing and data-driven campaigns.
• Budget management and cross-functional stakeholder handling.
• Fluency in Polish and English; international exposure is a plus.

Responsibilities

• Develop and deliver the annual marketing plan for Europe.
• Lead B2B marketing and demand generation activities.
• Build brand and employer branding content.
• Coordinate campaigns, events, media relations and partnerships.
• Define KPIs and optimize campaigns using data insights.
• Lead the marketing team and manage budget and agencies.

Skills

B2B marketing

Brand management

Digital marketing

Lead generation

CRM campaigns

Budget management

Cross-functional collaboration

International experience

Polish and English fluency

Content creation

Education

Marketing/Communications/Business degree or equivalent experience

Tools

CRM software

Job description

Egala is seeking a hands-on Marketing Manager to build and lead the marketing function across European markets. You will unite B2B marketing, employer branding and demand generation to support growth and improve our market presence.

Reporting to People & Culture and Sales, you will set priorities, lead the team, and work closely with Sales to generate leads and enable the pipeline, while managing budgets and partnerships.