Marketing Director

Niko; Polska; On-site; PLN 800,000 - 1,200,000; Full time

Benefits offered by this job

Board-level exposure

Direct CEO reporting

Competitive compensation package

Investment in platform and people

Job summary

Wygwam is seeking a director-level marketing leader to shape the global growth strategy. You will drive differentiated value propositions across products and geographies, translating complex technical offers into concise, commercially compelling narratives.

The role centers on shifting the organization toward insight-driven marketing and building a 360° customer engagement platform that scales with milestones.

Qualifications

• Senior leadership in international B2B marketing or customer success.
• Proven track record in strategic positioning and go-to-market leadership.
• Experience building or scaling customer engagement, lifecycle or loyalty programs.
• Comfort with technically complex products, ecosystems or solutions.
• Track record leading multifunctional marketing teams in evolving contexts.

Responsibilities

• Define overall marketing direction to support international growth.
• Develop differentiating value propositions across product lines, geographies and customer segments.
• Translate complex offers into simple, commercially meaningful narratives.
• Shift organisation from sales-led to insight-driven marketing contributions.
• Design and own 360° customer engagement strategy with a unified data view.
• Lead platform development through MVP release and beyond, integrating new touchpoints.

Skills

Strategic marketing leadership

Go-to-market leadership

Customer lifecycle programs

Technical product understanding

Team leadership

Tools

CRM systems

Job description

• Define the overall marketing direction in support of Wygwam's international growth ambitions
• Develop clear, differentiated value propositions across product lines, geographies and customer segments
• Translate complex technical offers into simple, commercially meaningful narratives
• Rebalance the organisation from a sales-led mindset towards a mature, insight-driven marketing contribution
• Design and own Wygwam's customer engagement strategy, anchored in a 360° customer view: company data, business maturity, product usage, engagement signals and NPS
• Build and evolve theCustomer Engagement Platform- a segmentation-driven engine that delivers personalised next-best-actions, targeted programmes and loyalty mechanisms at scale
• Define a Professional Gateway model: tiered services and support priced and positioned according to customer engagement level
• Lead platform development through MVP release (planned Q2 2027) and beyond, embedding every new touchpoint into an ongoing engagement journey

Go-to-Market & Commercial Support

• Strengthen marketing's role in lead generation, channel activation and market development
• Clarify target group strategies across end users, installers, specifiers, wholesale and commercial stakeholders
• Support more effective routes to market across countries and product lines
• Create feedback loops between customer behaviour data, segment marketing and the product roadmap
• Bring strong sensitivity to differences across countries, channels and customer segments
• Ensure marketing choices are grounded in local market realities, not headquarters assumptions
• Build stronger connection with local teams and commercial "sensors" across EMEA and beyond
• Lead and develop a multifunctional team across MarCom, segment marketing, customer success operations and marketing data management
• Shape the structure, capabilities and operating model of the function in line with strategic needs
• Decide what is built internally and what is supported through external partners
• Build a focused, performance-oriented team culture with clear priorities and direction

Profile

Experience

• Senior marketing or customer success leadership in an international B2B, technology-driven environment
• Proven track record in strategic positioning, value proposition development and go-to-market leadership
• Experience building or scaling customer engagement, lifecycle or loyalty programmes
• Comfort with technically complex products, ecosystems or solutions
• Track record leading multifunctional marketing teams in evolving organisational contexts

Capabilities

• Able to translate complex offers into simple, customer-relevant messaging
• Strong understanding of segmentation, CRM, customer journeys and behavioural data
• Balances brand-building, demand generation and customer retention priorities
• Operates effectively in ambiguity, across disciplines and without complete information

Leadership Style

• Structured and pragmatic - brings focus, momentum and direction to a developing function
• International in outlook; thinks beyond home-market or headquarters assumptions
• Strong communicator, able to adapt to technical, commercial and executive audiences
• Inclusive and energising, with resilience in fast-moving, complex environments

Languages

• Fluent English required; Dutch and/or German a strong asset

We offer

• A director-level role with board visibility and direct CEO reporting line
• The mandate to build a customer engagement discipline from the ground up, at international scale
• A company actively investing in its platform, product and people
• A culture where leaders are expected to think, challenge and act - not just execute
• Competitive package in line with the seniority and scope of the role