Product & Digital Marketing Specialist

Goelett Sp. z o.o.; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid 3+2 model (3 days in office, 2远

Medical care

Multisport card

Lunch card

Birthday holiday (extra day off)

Volunteering day off

Language courses

Team integrations and events

Job summary

Goelett Sp. z o.o. is seeking a hands-on Product & Digital Marketing Specialist to bring products to market, strengthen positioning and drive commercial growth.

You will collaborate with Product, Engineering and Sales to craft compelling value propositions and scalable go-to-market plans. In this hybrid role, you will manage website content, SEO, digital campaigns and marketing communications, creating launch materials and customer communications.

Qualifications

• 3+ years in B2B digital marketing, product marketing or tech-driven work.
• Strong skills in digital marketing, content creation and performance tracking.
• Customer-centric mindset; able to simplify complex product messaging.
• Experience partnering with Product, Engineering, Sales and Account Management.

Responsibilities

• Start with the customer and understand problems to shape value propositions.
• Translate product capabilities into positioning and go-to-market plans.
• Support customer acquisition, adoption and growth with Sales and AM.
• Own digital marketing: manage website, SEO, campaigns and social media.
• Create compelling content for presentations, launches and sales tools.
• Measure marketing impact and optimize campaigns for business results.
• Leverage AI and automation to improve efficiency and creativity.

Skills

B2B digital marketing

Product marketing

Digital marketing strategy

Content creation

Marketing measurement

Collaboration with Product/Engineering

Job description

Goelett is an international technology company developing digital solutions for business travel. We are looking for a hands-on Product & Digital Marketing Specialist to help us bring our products to market, strengthen our positioning and support commercial growth.

Your mission:

• Start with the customer: Apply our Working Backwards approach, working closely with Product to understand customer problems, develop value propositions and contribute to PR/FAQ narratives before solutions are built.
• Drive product marketing: Translate product capabilities into clear positioning, messaging and go-to-market strategies, collaborating with Product throughout the entire product lifecycle.
• Enable commercial growth: Partner with Sales and Account Management to support customer acquisition, product adoption, retention and growth within existing accounts.
• Own digital marketing execution: Manage website content, SEO, digital campaigns, social media and marketing communications.
• Create impactful content: Develop product presentations, launch materials, customer communications and sales enablement tools.
• Measure what matters: Track marketing performance, campaign effectiveness, lead generation and engagement, continuously improving business impact.
• Innovate and simplify: Leverage AI, automation and modern marketing tools to improve efficiency, creativity and scalability.

What we’re looking for:

• At least 3 years of experience in B2B digital marketing, product marketing or a technology-driven environment.
• Strong understanding of digital marketing, content creation and performance measurement.
• Customer-centric mindset, with the ability to turn complex product capabilities into simple, compelling messages.
• Comfortable collaborating closely with Product Managers, Engineering, Sales and Account Management.
• Independent, pragmatic, creative and comfortable taking ownership in an international environment.
• Full professional proficiency in French and English (mandatory).
• Experience in SaaS, travel technology or B2B platforms is an advantage.

What you will have:

• Hybrid 3+2 model: Three days per week in the office and two days working remotely.
  
• Close collaboration with international Product, Engineering and commercial teams.
  
• Medical care
• Multisport card
• Lunch card
• Birthday holiday (extra day off to celebrate with family and friends)
• Volunteering day off - you will be able to make a mark and join our initiatives to support local communities, animals and planet
• Language courses
• Team integrations and fun events

Why join us?

At Goelett, marketing is not just about communicating what we build. It is about understanding why we build it, who we build it for and how we create measurable customer and business value.

You will work closely with our Product teams from customer discovery through product launch and adoption, helping shape how our solutions are positioned and brought to market.

We follow three simple working principles: Start with the customer. Deliver impact. Think ecosystem, build lean.

If you enjoy taking ownership, working across disciplines and seeing the impact of your work, Goelett offers an opportunity to make a real difference.