Director, Global Marketing & Customer Engagement

Niko; Polska; On-site; PLN 800,000 - 1,200,000; Full time

Benefits offered by this job

Board-level exposure

Direct CEO reporting

Competitive compensation package

Investment in platform and people

Job summary

Wygwam is seeking a director-level marketing leader to shape the global growth strategy. You will drive differentiated value propositions across products and geographies, translating complex technical offers into concise, commercially compelling narratives.

The role centers on shifting the organization toward insight-driven marketing and building a 360° customer engagement platform that scales with milestones.

Qualifications

• Senior leadership in international B2B marketing or customer success.
• Proven track record in strategic positioning and go-to-market leadership.
• Experience building or scaling customer engagement, lifecycle or loyalty programs.
• Comfort with technically complex products, ecosystems or solutions.
• Track record leading multifunctional marketing teams in evolving contexts.

Responsibilities

• Define overall marketing direction to support international growth.
• Develop differentiating value propositions across product lines, geographies and customer segments.
• Translate complex offers into simple, commercially meaningful narratives.
• Shift organisation from sales-led to insight-driven marketing contributions.
• Design and own 360° customer engagement strategy with a unified data view.
• Lead platform development through MVP release and beyond, integrating new touchpoints.

Skills

Strategic marketing leadership

Go-to-market leadership

Customer lifecycle programs

Technical product understanding

Team leadership

Tools

CRM systems

Job description

Wygwam is seeking a director-level marketing leader to shape the global growth strategy. You will drive differentiated value propositions across products and geographies, translating complex technical offers into concise, commercially compelling narratives.

The role centers on shifting the organization toward insight-driven marketing and building a 360° customer engagement platform that scales with milestones.