CMO

PeopleForce; Polska; Hybrid; PLN 466,000 - 700,000; Full time

Benefits offered by this job

Remote-First Flexibility

Ownership & Impact

Wellbeing & Leave Allowance

Job summary

Weltrade, a remote-first international fintech group, seeks a Chief Marketing Officer to lead global marketing strategy and build a high-performing function aligned with growth objectives.

The role focuses on expanding in multiple regions, optimizing acquisition, and strengthening brand, communications, and partnerships while leveraging data-driven decision making and senior leadership experience.

Qualifications

• 8+ years of marketing leadership experience in senior roles.
• Experience as a CMO or similar senior role in fintech/finance or international digital markets.
• Proven ability to develop and implement multi-country marketing strategies.

Responsibilities

• Develop and execute a comprehensive global marketing strategy.
• Define marketing priorities, positioning, and go-to-market plans across markets.
• Drive growth through multi-channel acquisition, activation, retention, and revenue optimization.
• Oversee brand strategy, communications, content, PR, and external marketing activities.
• Lead, mentor, and scale a high-performing marketing team across regions.
• Build strategic partnerships and support market expansion through localized campaigns.

Skills

Marketing leadership

Strategy development

Growth marketing

Brand management

Data-driven

Job description

Become a part of Weltrade, a reliable international company with over 19 years of experience in the FX and online trading market.

Join our Global Team! Work From Anywhere! Grow With Us!

About Weltrade

Weltrade is a leading international Fintech company with over two decades of stability and trust in the global FX and online trading industry. Established in 2006, we operate as a truly global, remote-first organization, bringing together high-performing professionals across multiple time zones.

We focus on building scalable trading infrastructure and high-impact commercial ecosystems that drive sustainable client acquisition worldwide. At Weltrade, we value ownership, autonomy, and measurable impact.

About the Role:

We are looking for an experienced Chief Marketing Officer (CMO) to lead our global marketing strategy and build a high-performing marketing function aligned with the company's business and growth objectives.

Responsibilities:

Marketing Strategy

• Develop and execute a comprehensive global marketing strategy aligned with Weltrade's business objectives and growth plans.
• Define marketing priorities, positioning, target audiences, and go-to-market strategies across different markets.
• Identify new market opportunities and develop strategies for entering and scaling in new regions.
• Build a strong and consistent international brand while adapting marketing strategies to local market specifics.
• Work closely with the CEO and other senior leaders to translate business objectives into measurable marketing initiatives.

Growth & Acquisition

• Drive sustainable customer acquisition, activation, retention, and revenue growth.
• Develop and optimize acquisition strategies across relevant channels, including digital marketing, partnerships, affiliates, content, SEO, CRM, and other performance-driven channels.
• Establish an effective marketing funnel and continuously improve conversion at each stage of the customer journey.
• Use data and market insights to identify growth opportunities and optimize marketing investments.
• Develop a scalable approach to customer acquisition across both existing and new markets.

Brand & Communications

• Strengthen Weltrade's global brand positioning and market presence.
• Oversee brand strategy, communications, content, PR, and external marketing activities.
• Ensure consistency of brand messaging across markets and customer touchpoints.
• Develop initiatives that increase brand awareness, trust, and customer engagement.

Team & Leadership

• Lead, develop, and scale the marketing department, creating a high-performing and accountable team.
• Define the marketing organizational structure, roles, responsibilities, and priorities.
• Set clear objectives and KPIs for the marketing function and individual team members.
• Build a data-driven and performance-oriented marketing culture.
• Mentor and develop senior marketing leaders and specialists.

Partners & Market Expansion

• Develop strategic partnerships with affiliates, IBs, KOLs, media, communities, and other relevant partners.
• Support market expansion through localized marketing and partnership strategies.
• Represent Weltrade at relevant industry events, conferences, and business meetings when required.
• Monitor competitors, market trends, customer behavior, and regulatory developments relevant to marketing activities.

Analytics & Performance

• Establish and monitor key marketing metrics, including acquisition cost, conversion, activation, retention, revenue, LTV, ROI, and overall marketing efficiency.
• Ensure marketing decisions are supported by reliable data and analytics.
• Regularly evaluate marketing performance and adjust strategy based on results.
• Manage and optimize the marketing budget to maximize business impact and return on investment.

Requirements:

• 8+ years of experience in marketing, with significant experience in senior leadership roles.
• Proven experience as a CMO, Head of Marketing, Marketing Director, or similarsenior position.
• Strong background in FinTech, Forex, online trading, financial services, iGaming, oranother highly competitive international digital industry.
• Experience developing and implementing marketing strategies across multiple countries and markets.
• Strong understanding of customer acquisition, growth marketing, branding, CRM, partnerships, and digital channels.
• Proven track record of building and managing high-performing marketing teams.
• Strong analytical and strategic thinking skills, with a data-driven approach to decision-making.
• Experience managing significant marketing budgets and measuring ROI.
• Strong understanding of international markets and localization.
• Excellent leadership, communication, negotiation, and stakeholder management skills.

Would Be a Plus:

• Direct experience in theForex / CFD / online trading industry.
• Experience with emerging markets and international market expansion.
• Existing network of industry partners, affiliates, KOLs, media, or other acquisition channels.
• Experience working in a remote-first international organization.
• Experience combining brand marketing with performance and growth-oriented marketing.

What We Offer

• Remote-First Flexibility, allowing you to work within a truly global environment while maintaining ownership of your schedule and outcomes.
• Ownership & Impact, with direct influence on one of Weltrade’s most important revenue-generating product domains.
• Wellbeing & Leave Allowance, including paid vacation, sick leave, public holidays, and a culture that supports sustainable high performance.