Marketing business analyst in CRM

BAT; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Annual performance bonus

Health plans

Transportation support

Flexible holiday plan

Job summary

British American Tobacco Poland is seeking an IDT Marketing Business Analyst CRM in Warsaw. You will lead and manage the implementation, integration, and maintenance of CRM, Surveys, and IAM solutions across the CE Marketing Technology ecosystem.

Fluent English is required; Polish is a plus. You will coordinate global, regional, and local vendors, ensuring smooth operation and compliance with policies while partnering with the local IDT Digital Marketing team.

Qualifications

• Strong communication and analytical skills to translate business needs into technology terms.
• Understanding of consumer-facing platforms and CRM ecosystems.
• Familiarity with Salesforce CRM, Marketing Cloud, and IAM concepts.
• Experience with vendor management and coordinating global/local teams.

Responsibilities

• Lead implementation and integration of CRM, Surveys, and IAM solutions.
• Coordinate global, regional, and local vendors and manage contracted services.
• Ensure compliance with Digital Marketing Technology policies and standards.
• Collaborate with IDT Digital Marketing teams on functional and business forums.

Skills

CRM integration

Vendor management

Analytical skills

English proficiency

Tools

Salesforce CRM

HubSpot

Salesforce Marketing Cloud

Qualtrics

IAM

Azure DevOps

Jira

Job description

Описание

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Poland has an exciting opportunity for an IDT Marketing Business Analyst CRM in Warsaw. To lead and manage the implementation, integration and maintenance of Consumer Relationship Management (CRM) and Consumer Experience (CX) digital solutions, including but not limited to CRM, Surveys, and Identity & Access Management (IAM) across the Central Europe (CE) Marketing Technology ecosystem.

Задачи

Ensuring the right implementation and system integration of CRM systems (ie Salesforce, Hubspot), Surveys (Qualtrics and similar tools) and IAM solutions in scope as per the definition of business requirements and leading the implementation of the technical components. Manage global, regional and local vendors. Coordinate and orchestrate their tasks and the contracted services provided by them. Ensure resolution of system and/or integration issues with the scope of CRM, Surveys and IAM and consumer facing issues impacting development and business as usual. Ensure compliance with global Digital Marketing Technology policies and standards. Cooperate with and link the local and global IDT Digital Marketing team members, represent the entity on functional and business forums. Do business analysis activities to support the deployment of global / regional / local solutions as per project and BAU setup.

Требования

Strong communicational and analytic skills to record and translate business plans into technology terms. Solid understanding of consumer-facing platforms, including B2B & B2C touch points, with openness towards multi-functional people engagement. A good understanding of system design, solution architecture, integrations, and end-to-end data flows, with the ability to assess impacts across interconnected platforms and services. Good understanding of contemporary consumer and customer marketing systems and terminology, including types of integration and related terminology, performing integration testing, URLs and domains, SF CRM terminology (Lead, Account, Asset, Order, etc.), webforms & cookies, hosting and cloud storage, and development and product lifecycle. Fluent English language is a must; Polish is an advantage. Будет плюсом: Understanding of Salesforce CRM & Marketing Cloud setup, as well as experience with creation of technical briefs for SF CRM & Marketing Cloud, is a strong advantage; A good understanding of cybersecurity concepts, security scanning, vulnerability management, and compliance best practices will be considered a strong advantage; Experience with Azure DevOps, Jira, or similar tools is a strong advantage, together with supplier management skills; Interest in Digital Marketing Technology, CyberSecurity, or Application Development is a bonus

Условия

We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.