CRM & CX Strategy Analyst — Global Marketing Tech

BAT; Województwo mazowieckie; Sur place; PLN 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Market leading annual bonus

Health plans

Transportation support

Flexible holiday plan

Online learning platforms

Résumé du poste

British American Tobacco Polska Trading sp. z o.o.

in Warsaw seeks an IDT Marketing Business Analyst CRM to lead CRM and CX tech deployments across Central Europe, coordinating global and local vendors and ensuring alignment with business requirements. The role requires strong analytical and communication skills, familiarity with Salesforce CRM, Marketing Cloud, and IAM, and a focus on secure, scalable integration within a dynamic marketing technology environment.

Qualifications

• Strong communicational and analytic skills to record and translate business plans into technology terms.
• Solid understanding of consumer-facing platforms, including B2B & B2C touch points, with openness towards multi-functional people engagement.
• A good understanding of system design, solution architecture, integrations, and end-to-end data flows.

Responsabilités

• Lead and manage the implementation, integration and maintenance of CRM and CX digital solutions across Central Europe Marketing Tech ecosystem.
• Coordinate and orchestrate global, regional and local vendors and their contracted services.
• Ensure resolution of CRM, Surveys and IAM issues impacting development and business as usual.
• Ensure compliance with global Digital Marketing Technology policies and standards.
• Collaborate with local and global IDT Digital Marketing team members and participate in functional/business forums.
• Perform business analysis activities to support deployment of global/regional/local solutions.

Connaissances

Salesforce CRM

Marketing Cloud

IAM

Azure DevOps

Jira

Cybersecurity

Supplier management

Data flows

English language

Polish language

Outils

Salesforce

Hubspot

Qualtrics

IAM solutions

Azure DevOps

Jira

Description du poste

British American Tobacco Polska Trading sp. z o.o.

in Warsaw seeks an IDT Marketing Business Analyst CRM to lead CRM and CX tech deployments across Central Europe, coordinating global and local vendors and ensuring alignment with business requirements. The role requires strong analytical and communication skills, familiarity with Salesforce CRM, Marketing Cloud, and IAM, and a focus on secure, scalable integration within a dynamic marketing technology environment.