Marketing Analytics Lead - Growth & Insights

SKELAR; Polska; On-site; PLN 120,000 - 180,000; Full time

Job summary

Leaply, a Health & Wellness product ecosystem, is looking for a Marketing Data Analyst to own analytics across Performance Marketing. In this high-impact IC role, you’ll partner with the marketing team to sharpen spend decisions, build measurement frameworks, and drive LTV optimization.

You’ll design dashboards, AB test evaluation, and data pipelines to support scalable decision making. The team emphasizes data-driven culture, training, and cross-functional collaboration, with direct mentorship

Qualifications

• 2+ years in analytics for consumer apps or digital products.
• Strong SQL with large datasets.
• Experience with BI tools and automated reporting.
• Understanding of CPM, LTV, CAC, ROAS.
• Experience in subscription context is a plus.

Responsibilities

• Partner with marketing team to sharpen day-to-day decision-making.
• Drive analytical culture through training and self-service tooling.
• Lead deep-dive research into audience and unit economics.
• Build AB test evaluation framework across funnels.
• Design and own monitoring layer for key metrics and alerts.
• Design and evolve scalable data pipelines consolidating data sources.
• Partner with engineering on tracking quality and attribution.
• Shape team standards for tools and recurring analytical problems.

Skills

SQL

BI tools

Tableau

Power BI

Looker

A/B testing

LTV forecasting

BigQuery

Data pipelines

Tools

Python

Amplitude

dbt

Dataform

SQLMesh

Job description

Leaply, a Health & Wellness product ecosystem, is looking for a Marketing Data Analyst to own analytics across Performance Marketing. In this high-impact IC role, you’ll partner with the marketing team to sharpen spend decisions, build measurement frameworks, and drive LTV optimization.

You’ll design dashboards, AB test evaluation, and data pipelines to support scalable decision making. The team emphasizes data-driven culture, training, and cross-functional collaboration, with direct mentorship