Remote Senior Ad & E‑Commerce Product Analytics Lead

Software Mind; Województwo mazowieckie; Remote; PLN 90,000 - 150,000; Full time

Benefits offered by this job

Flexible and remote cooperation

International projects

Business travels

Non-corporate atmosphere

Language classes

Knowledge-sharing initiatives

Private healthcare

Life insurance

Multisport card

Job summary

Software Mind is seeking a proactive data analyst to develop e-commerce products and solutions for a client in the media sector. You will deliver business insights and purchase path analyses that support product development from inspiration to purchase.

You will collaborate with Product, Sales, AdTech and IT teams, build attribution models, dashboards, and A/B test designs, turning data into practical recommendations that drive revenue growth.

Qualifications

• Strong proficiency in SQL and ability to independently write complex analytical queries.
• Experience in analyzing e-commerce, product or digital marketing data.
• Ability to formulate business recommendations based on data.
• Knowledge of the fundamentals of statistics, data analysis and methods for measuring digital product performance.
• Experience with e-commerce/retail projects.
• Experience in user behavior analysis and conversion rate optimization.
• Understanding of marketing attribution and customer journey analytics.
• Very good command of Polish, both spoken and written (required).

Responsibilities

• Analyze the performance of e-commerce products and the full user journey, from ad exposure or content interaction to purchase.
• Define and monitor key metrics (CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, AOV) and identify conversion barriers.
• Analyze the performance of advertising products (video, display, programmatic, retail media) and their impact on e-commerce sales.
• Build dashboards and reports for product, sales and management teams, automate reporting and monitor data quality.
• Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats and UX/UI changes.
• Combine advertising, analytics, transactional and behavioral data to build attribution models, user segmentation and measurement frameworks for commerce media and retail media.
• Identify trends, anomalies and revenue growth opportunities, and turn them into business recommendations.

Skills

SQL proficiency

E-commerce data analysis

Data-driven recommendations

Statistics knowledge

E-commerce/retail experience

User behavior analysis

Conversion rate optimization

Marketing attribution

Polish language

Tools

Google Analytics 4

BigQuery

Power BI

Looker Studio

Tableau

Python

R

Job description

Software Mind is seeking a proactive data analyst to develop e-commerce products and solutions for a client in the media sector. You will deliver business insights and purchase path analyses that support product development from inspiration to purchase.

You will collaborate with Product, Sales, AdTech and IT teams, build attribution models, dashboards, and A/B test designs, turning data into practical recommendations that drive revenue growth.