Marketing Activation Specialist - Regional Growth

Capri Sun Group; Warszawa; Hybrid; PLN 100.000 - 140.000; Vollzeit

Zusammenfassung

Capri Sun Group in Poland seeks a Marketing Activation Specialist to own activation across the Baltics, Hungary, Greece, Cyprus, Kosovo and the Balkans. You will collaborate with distributors, Sales teams and agencies to translate regional priorities into local campaigns.

The role requires 2–4 years in consumer/trade marketing or brand activation, strong project management, and fluent English and Polish. Hybrid/remote flexibility is available, with travel within the region.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration or a related field, or equivalent experience.
• 2–4 years of relevant experience in consumer marketing, trade marketing or brand activation.
• Experience coordinating campaigns across multiple markets and partners.
• Strong analytical and commercial mindset with data-driven decision making.

Aufgaben

• Take operational ownership of marketing activation across assigned markets, translating regional brand priorities into effective local activation plans in collaboration with distributors and Sales.
• Develop and manage annual activation calendars, adapting and implementing campaigns to meet local market needs.
• Manage activation projects end-to-end, coordinating timelines, agencies, internal stakeholders and deliverables to ensure execution on time, within scope and in line with brand objectives.
• Build strong working relationships with distribution partners, supporting and challenging local activation plans and following up on agreed actions.
• Act as the key Marketing point of contact for assigned markets, ensuring clear and timely communication.
• Manage activation and media spend against agreed budgets, identifying deviations and recommending corrective actions where required.
• Manage organic social media channels across assigned markets, including content planning, publishing and performance tracking.
• Execute paid media campaigns for selected markets and manage creative and media agencies against agreed objectives, timelines and deliverables.
• Develop and adapt campaign assets in collaboration with internal stakeholders, agencies and local partners.
• Coordinate and maintain brand websites across assigned markets, ensuring content remains accurate, relevant and up to date.
• Manage the development of artwork, POS materials and merchandising projects from initial briefing through to delivery.
• Ensure marketing materials comply with global brand guidelines and relevant local market requirements.
• Coordinate internal and external approval processes ahead of production and market deployment.
• Support the development of sales presentations, trade materials and customer-facing marketing tools.
• Analyse market, consumer and Nielsen data to identify trends, opportunities and competitive insights, translating these into practical recommendations.
• Evaluate activation and campaign performance against agreed KPIs, identifying key learnings and opportunities to improve future activity.
• Prepare regular reports, presentations and business updates for internal stakeholders, Sales teams and distribution partners.

Kenntnisse

Consumer marketing

Trade marketing

Brand activation

Project management

Analytical mindset

Communication skills

Excel

PowerPoint

Digital and social media

Multicultural collaboration

Ausbildung

Bachelor’s degree in Marketing, Business Administration or related field

Tools

Nielsen data

Jobbeschreibung

Capri Sun Group in Poland seeks a Marketing Activation Specialist to own activation across the Baltics, Hungary, Greece, Cyprus, Kosovo and the Balkans. You will collaborate with distributors, Sales teams and agencies to translate regional priorities into local campaigns.

The role requires 2–4 years in consumer/trade marketing or brand activation, strong project management, and fluent English and Polish. Hybrid/remote flexibility is available, with travel within the region.