Junior Manager Marketing Activation - Southern and Eastern Europe

Capri Sun Group; Warszawa; Hybrid; PLN 100,000 - 140,000; Full time

Job summary

Capri Sun Group in Poland seeks a Marketing Activation Specialist to own activation across the Baltics, Hungary, Greece, Cyprus, Kosovo and the Balkans. You will collaborate with distributors, Sales teams and agencies to translate regional priorities into local campaigns.

The role requires 2–4 years in consumer/trade marketing or brand activation, strong project management, and fluent English and Polish. Hybrid/remote flexibility is available, with travel within the region.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or a related field, or equivalent experience.
• 2–4 years of relevant experience in consumer marketing, trade marketing or brand activation.
• Experience coordinating campaigns across multiple markets and partners.
• Strong analytical and commercial mindset with data-driven decision making.

Responsibilities

• Take operational ownership of marketing activation across assigned markets, translating regional brand priorities into effective local activation plans in collaboration with distributors and Sales.
• Develop and manage annual activation calendars, adapting and implementing campaigns to meet local market needs.
• Manage activation projects end-to-end, coordinating timelines, agencies, internal stakeholders and deliverables to ensure execution on time, within scope and in line with brand objectives.
• Build strong working relationships with distribution partners, supporting and challenging local activation plans and following up on agreed actions.
• Act as the key Marketing point of contact for assigned markets, ensuring clear and timely communication.
• Manage activation and media spend against agreed budgets, identifying deviations and recommending corrective actions where required.
• Manage organic social media channels across assigned markets, including content planning, publishing and performance tracking.
• Execute paid media campaigns for selected markets and manage creative and media agencies against agreed objectives, timelines and deliverables.
• Develop and adapt campaign assets in collaboration with internal stakeholders, agencies and local partners.
• Coordinate and maintain brand websites across assigned markets, ensuring content remains accurate, relevant and up to date.
• Manage the development of artwork, POS materials and merchandising projects from initial briefing through to delivery.
• Ensure marketing materials comply with global brand guidelines and relevant local market requirements.
• Coordinate internal and external approval processes ahead of production and market deployment.
• Support the development of sales presentations, trade materials and customer-facing marketing tools.
• Analyse market, consumer and Nielsen data to identify trends, opportunities and competitive insights, translating these into practical recommendations.
• Evaluate activation and campaign performance against agreed KPIs, identifying key learnings and opportunities to improve future activity.
• Prepare regular reports, presentations and business updates for internal stakeholders, Sales teams and distribution partners.

Skills

Consumer marketing

Trade marketing

Brand activation

Project management

Analytical mindset

Communication skills

Excel

PowerPoint

Digital and social media

Multicultural collaboration

Education

Bachelor’s degree in Marketing, Business Administration or related field

Tools

Nielsen data

Job description

We are the company that brings a smile to children’s faces. Our mission is to put a smile on 8 billion faces, and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best-tasting, sustainable No.1 kids’ drink.

We are looking for a Marketing Activation Specialist to join our Marketing team. Reporting to the Marketing Activation Manager Southern & Eastern Europe and working closely with the European Sales team, you will support the successful activation of the Capri-Sun brand across a diverse portfolio of markets.

You will take operational ownership of marketing activation across the Baltics, Hungary, Greece, Cyprus, Kosovo and the Balkans , working closely with distributors, Sales teams, agencies and internal stakeholders to translate regional brand priorities into impactful local execution.

RESPONSIBILITIES

Marketing Activation & Market Support

• Take operational ownership of marketing activation across assigned markets, translating regional brand priorities into effective local activation plans in collaboration with distributors and Sales.
• Develop and manage annual activation calendars, adapting and implementing campaigns to meet local market needs.
• Manage activation projects end-to-end, coordinating timelines, agencies, internal stakeholders and deliverables to ensure execution on time, within scope and in line with brand objectives.
• Build strong working relationships with distribution partners, supporting and challenging local activation plans and following up on agreed actions.
• Act as the key Marketing point of contact for assigned markets, ensuring clear and timely communication.
• Manage activation and media spend against agreed budgets, identifying deviations and recommending corrective actions where required.

Consumer & Media Activation

• Manage organic social media channels across assigned markets, including content planning, publishing and performance tracking.
• Execute paid media campaigns for selected markets and manage creative and media agencies against agreed objectives, timelines and deliverables.
• Develop and adapt campaign assets in collaboration with internal stakeholders, agencies and local partners.
• Coordinate and maintain brand websites across assigned markets, ensuring content remains accurate, relevant and up to date.

Brand Assets & Trade Marketing

• Manage the development of artwork, POS materials and merchandising projects from initial briefing through to delivery.
• Ensure marketing materials comply with global brand guidelines and relevant local market requirements.
• Coordinate internal and external approval processes ahead of production and market deployment.
• Support the development of sales presentations, trade materials and customer-facing marketing tools.

Performance & Insights

• Analyse market, consumer and Nielsen data to identify trends, opportunities and competitive insights, translating these into practical recommendations.
• Evaluate activation and campaign performance against agreed KPIs, identifying key learnings and opportunities to improve future activity.
• Prepare regular reports, presentations and business updates for internal stakeholders, Sales teams and distribution partners.

YOUR PROFILE

• Bachelor’s degree in Marketing, Business Administration or a related field, or equivalent relevant professional experience.
• 2–4 years of relevant experience in consumer marketing, trade marketing, brand activation or a similar marketing role, ideally within FMCG.
• Experience coordinating marketing campaigns or activation projects across multiple markets, customers or external partners.
• Strong project management and organisational skills, with the ability to manage multiple priorities, stakeholders and deadlines simultaneously.
• Strong analytical capabilities and a commercial mindset, with the ability to turn market and performance data into actionable recommendations.
• Excellent communication and interpersonal skills, with the confidence to collaborate across functions, cultures and external partner organisations.
• Fluent English and Polish are required.
• Strong Excel and PowerPoint skills; experience with Nielsen or comparable market and consumer data is an advantage.
• Working knowledge of digital and social media activation, campaign performance metrics and agency collaboration.
• Comfortable working independently in a hybrid/remote environment and across multiple countries.
• Proactive, adaptable and ownership-driven, with the ability to take projects from planning through to execution.
• Collaborative team player who enjoys building strong relationships with both internal stakeholders and external partners.
• Willingness to travel within the region as required.

WHAT YOU CAN EXPECT

• Competitive base salary and benefits package.
• A commitment to our sustainability ambition: to become the most sustainable kids’ drink in the world.
• The opportunity to work with the world’s biggest kids’ drink brand, available in markets around the world.
• A fast-paced, international environment with ambitious growth plans.
• Flat hierarchies and the opportunity to take real ownership and make an impact.