Manager, Employer Branding

Allegro Sp. z o.o.; Województwo mazowieckie; Hybrid; PLN 320,000 - 520,000; Full time

Benefits offered by this job

Flexible hybrid model (4/1)

Annual bonus and RSU-based incentives

Well-located offices with modern tools

Fringe benefits via cafeteria plan

English classes and training budget

Volunteer day and social events

Job summary

Allegro Sp. z o.o. is seeking a seasoned Employer Branding Lead to shape and execute our EB strategy across the organization. You will drive talent attraction, employee engagement, and strong brand perception while aligning with Allegro's business objectives and growth plans.

The role requires building authentic EVP, storytelling across digital channels, and leading a team of EB professionals. Hybrid work options and a comprehensive benefits package are included.

Qualifications

• 6+ years in Employer Branding, Talent Attraction, or Strategic Communications.
• Proven leadership of teams (2+ years) with empathetic, results-oriented style.
• End-to-end EB strategy design and execution experience.
• Data-driven with EB health metrics (eNPS, conversion rates, brand awareness).
• Executive presence to advise C-level executives and BU leaders.
• Strong storytelling across digital channels (social, blogs, video).
• Experience in large-scale event management and ROI-focused budgeting.
• Fluent Polish and English (C1/C2).

Responsibilities

• Develop and execute the overall Employer Branding strategy with KPIs and health metrics.
• Develop and implement strategies for specific businesses to attract top talent and build brand perception.
• Communicate the company's culture, values, and EVP to candidates.
• Contribute EB insights to mid-term business strategy.
• Share authentic employee stories across platforms (social, blogs, video).
• Plan and run events and campaigns to reinforce values and belonging.
• Track, analyze, and improve EB initiatives using data and feedback.
• Collaborate with HR, Marketing, PR, and Corporate Communications.
• Manage EB budget and external agencies/vendors for ROI.
• Lead and develop the Employer Branding team.

Skills

Employer branding

People leadership

Strategic communications

Data-driven analytics

Storytelling & content

Tools

Social media

Video content

Blogs

EB platforms

Job description

Your main responsibilities:

• Develop and execute the overall Employer Branding strategy for allegro supported by operational plan, KPIs and health metrics, ensuring alignment with overall business objectives and future plans.
• Develop and implement strategies and plans for specific businesses ensuring that they result in top talent attraction, high employee engagement, and excellent brand perception - seen as a top employer of choice.
• Ensure strong projection and understanding of the company's unique culture, values, and employee value proposition to potential candidates.
• Contribute expertise and insights from the Employer Branding perspective to the development of the broader Business Unit's mid-term strategy.
• Share authentic and inspiring employee stories that showcase the organization's culture and work environment. Utilize various platforms such as social media, blogs, and video content, to effectively communicate the employee experience.
• Plan and execute events and campaigns to reinforce the company's values, celebrate achievements, and promote a sense of belonging among employees.
• Track and analyze the effectiveness of employer branding initiatives. Use data and feedback to continuously improve strategies and tactics.
• Collaborate with various departments, including HR, Marketing, Public Relations, and Corporate Communications, to ensure alignment of internal and external messaging.
• Manage the budget allocated to employer branding initiatives, ensuring resources are used efficiently and effectively.
• Manage and develop the Employer Branding team, providing guidance, coaching, and performance feedback to ensure high performance and professional growth.

This is the right job for you if:

• 6+ years of solid experience in Employer Branding, Talent Attraction, or Strategic Communications, ideally within a fast-paced tech, e-commerce, or complex matrix organization.
• Proven leadership track record (2+ years) in managing, coaching, and developing high-performing teams, with an empathetic yet results-oriented management style.
• Demonstrated success in designing and executing end-to-end EB strategies that blend internal culture initiatives with high-impact external recruitment campaigns.
• Data-driven mindset and analytical acumen – experience in defining and tracking EB health metrics (e.g., eNPS, candidate conversion rates, quality of hire, brand awareness) and translating data into actionable strategic improvements.
• Strong business acumen & executive presence, allowing you to act as a trusted advisor to C-level executives, BU leaders, and cross-functional partners (HR, PR, Marketing, Brand).
• Deep storytelling and content production expertise across digital channels (social media, tech blogs, video formats, employer ranking platforms) to communicate authentic EVP and company values.
• Hands-on experience in large-scale event management (hackathons, industry conferences, internal town halls, culture celebrations) from concept to execution.
• Sound budget management skills, with a track record of optimizing spend, managing external agencies/vendors, and delivering clear ROI.
• Fluent Polish and English (C1/C2), enabling seamless navigation between local market nuances and high-level corporate communications.

What we offer:

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
• Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
• Annual bonus based on your annual performance and company results.
• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
• English classes that we pay for related to the specific nature of your job.
• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here (https://jobs.allegro.eu/benefits/).

goodtobehere means that:

• You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
• You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast (https://en.media.allegro.pl/).
• You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
• You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
• You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.