Manager, Employer Branding

Allegro Ltd.; Warszawa; Hybrid; PLN 420,000 - 640,000; Full time

Benefits offered by this job

RSUs (Allegro shares)

Annual bonus

Office facilities and tools

Cafeteria benefits

English classes

Training budget

Volunteer day

Social events

Job summary

Allegro Ltd. seeks an experienced Employer Branding leader to shape the company’s external and internal narrative across markets. You will own the EB strategy, performance metrics, and team development to attract top talent in a fast-paced tech environment.

You will communicate Allegro’s culture and EVP through stories, events, and cross-functional collaboration, ensuring strong employer branding while managing budgets and partnerships.

Qualifications

• 6+ years of solid experience in Employer Branding, Talent Attraction, or Strategic Communications.
• Proven leadership track record (2+ years) in managing, coaching, and developing high-performing teams.
• End-to-end EB strategy design blending internal culture with external recruitment campaigns.
• Data-driven mindset with experience defining EB health metrics and translating data to actions.
• Strong business acumen and executive presence to advise C-level and BU leaders.
• Deep storytelling and content production across digital channels to communicate EVP.
• Hands-on experience in large-scale event management from concept to execution.
• Sound budget management with ROI and vendor management experience.
• Fluent Polish and English (C1/C2).

Responsibilities

• Develop and execute the overall Employer Branding strategy with KPIs and health metrics.
• Attract top talent and shape brand perception as a top employer of choice.
• Convey company culture, values, and EVP to potential candidates.
• Provide EB insights to mid-term strategy for the Business Unit.
• Share authentic employee stories via social media, blogs, and video.
• Plan and run events and campaigns reinforcing company values and belonging.
• Track effectiveness; use data and feedback to improve tactics.
• Collaborate with HR, Marketing, PR, and Corporate Communications.
• Manage EB budget and external agencies/vendors for efficiency.
• Lead and develop the Employer Branding team with coaching and growth.

Skills

Employer Branding

Talent Attraction

Strategic Communications

Leadership

Data-driven

Storytelling

Event management

Budget management

Polish

English

Job description

• Develop and execute the overall Employer Branding strategy for allegro supported by operational plan, KPIs and health metrics, ensuring alignment with overall business objectives and future plans.
• Develop and implement strategies and plans for specific businesses ensuring that they result in top talent attraction, high employee engagement, and excellent brand perception - seen as a top employer of choice.
• Ensure strong projection and understanding of the company's unique culture, values, and employee value proposition to potential candidates.
• Contribute expertise and insights from the Employer Branding perspective to the development of the broader Business Unit's mid-term strategy.
• Share authentic and inspiring employee stories that showcase the organization's culture and work environment. Utilize various platforms such as social media, blogs, and video content, to effectively communicate the employee experience.
• Plan and execute events and campaigns to reinforce the company's values, celebrate achievements, and promote a sense of belonging among employees.
• Track and analyze the effectiveness of employer branding initiatives. Use data and feedback to continuously improve strategies and tactics.
• Collaborate with various departments, including HR, Marketing, Public Relations, and Corporate Communications, to ensure alignment of internal and external messaging.
• Manage the budget allocated to employer branding initiatives, ensuring resources are used efficiently and effectively.
• Manage and develop the Employer Branding team, providing guidance, coaching, and performance feedback to ensure high performance and professional growth.

This is the right job for you if:

6+ years of solid experience in Employer Branding, Talent Attraction, or Strategic Communications, ideally within a fast-paced tech, e-commerce, or complex matrix organization.

Proven leadership track record (2+ years) in managing, coaching, and developing high-performing teams, with an empathetic yet results-oriented management style.

Demonstrated success in designing and executing end-to-end EB strategies that blend internal culture initiatives with high-impact external recruitment campaigns.

Data-driven mindset and analytical acumen – experience in defining and tracking EB health metrics (e.g., eNPS, candidate conversion rates, quality of hire, brand awareness) and translating data into actionable strategic improvements.

Strong business acumen & executive presence, allowing you to act as a trusted advisor to C-level executives, BU leaders, and cross-functional partners (HR, PR, Marketing, Brand).

Deep storytelling and content production expertise across digital channels (social media, tech blogs, video formats, employer ranking platforms) to communicate authentic EVP and company values.

Hands-on experience in large-scale event management (hackathons, industry conferences, internal town halls, culture celebrations) from concept to execution.

Sound budget management skills, with a track record of optimizing spend, managing external agencies/vendors, and delivering clear ROI.

Fluent Polish and English (C1/C2), enabling seamless navigation between local market nuances and high-level corporate communications.

What we offer:

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
• Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
• Annual bonus based on your annual performance and company results.
• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
• English classes that we pay for related to the specific nature of your job.
• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.
  And that's just the beginning! You can read more about the benefits here .
  #goodtobehere means that:
  You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
  You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast .
  You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
  You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
  You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Don’t wait until you join us! Let's meet online!

Get to know our team, take a peek at our office life and check out what else we do at Allegro.