Loyalty Analytics Lead: Data-Driven Impact

zooplus SE; Województwo małopolskie; Hybrid; PLN 303,000 - 433,000; Full time

Benefits offered by this job

Hybrid work model

Office in Krakow/Wroclaw

Job summary

Zooplus SE is seeking a Senior Analyst, Loyalty Analytics to partner with Loyalty Product and Loyalty Business teams. You will translate business questions into analytical frameworks, measure the impact of loyalty initiatives, and deliver actionable insights to drive program growth across markets.

You will own loyalty KPIs, build dashboards, and manage the analytics backlog. This role blends hands-on analytics with leadership and stakeholder management in a highly data-driven, international

Qualifications

• Bachelor's degree in a quantitative field.
• 5+ years of analytics or loyalty analytics experience.
• Advanced SQL proficiency with large datasets.
• Experience using Python for analytics or automation.
• Experience with Tableau or Power BI.
• Strong ability translating questions into analytics and actionable recommendations.
• Proven track record delivering impactful insights.
• Excellent stakeholder management and communication.
• Fluency in English.

Responsibilities

• Translate business questions into analytical frameworks to support loyalty decisions.
• Measure impact and incrementality of loyalty initiatives using experiments and cohort analysis.
• Define and evolve KPIs for loyalty program performance and customer value.
• Build dashboards and reporting frameworks enabling data-driven decisions.
• Lead analytics backlog for Loyalty Product and Loyalty Business teams.
• Influence product and business decisions with data-driven insights.
• Promote best practices and improve measurement methodologies.

Skills

SQL

Python

Data Visualization

Stakeholder mgmt

KPI dashboards

English fluency

Education

Bachelor's degree in quantitative field

Tools

Tableau

Power BI

Adobe Analytics

Job description

Zooplus SE is seeking a Senior Analyst, Loyalty Analytics to partner with Loyalty Product and Loyalty Business teams. You will translate business questions into analytical frameworks, measure the impact of loyalty initiatives, and deliver actionable insights to drive program growth across markets.

You will own loyalty KPIs, build dashboards, and manage the analytics backlog. This role blends hands-on analytics with leadership and stakeholder management in a highly data-driven, international