Lead PPC Strategist: Global Campaigns & Data-Driven Growth

nord-security; Poland; Hybrid; PLN 210,000 - 252,000; Full time

Benefits offered by this job

Training & growth

Extra vacation days & sick days

Private health insurance in Lithuania/

Work from anywhere

Team events

Job summary

Nord Security is seeking an experienced PPC Expert to autonomously plan and forecast paid campaigns across multiple platforms. You will manage high-volume advertising budgets, optimize for CPA/CAC/ROAS, and run rigorous A/B tests to drive acquisition goals.

Collaborating with copywriters, designers, and product teams, you’ll ensure campaign quality, accurate data tracking, and actionable reporting. If you excel in data-driven marketing and globalization of campaigns, join us.

Qualifications

• Advanced knowledge of major ad platforms (Google Ads, Bing).
• Strong grasp of marketing metrics and how they relate.
• Proven ability to analyze performance data and derive actions.
• Experience with GA4 reports and explorations.
• High proficiency in Excel for pivot tables, formulas.

Responsibilities

• Plan and forecast PPC activities across channels.
• Manage and scale high-volume budgets while tracking CPA, CAC, ROAS.
• Run A/B tests and analyze results to improve campaigns.
• Collaborate with copywriters, designers, and product teams on creatives and landing pages.
• Ensure high-quality campaign setups and asset accuracy across platforms.
• Check data quality across tracking points and flag issues with stakeholders.
• Lead multi-team PPC projects and define campaign logic.
• Prioritize tasks, align deadlines, and communicate with the team.
• Monitor performance daily via platforms, GA, and Looker; report metrics regularly.
• Stay updated on PPC/marketing trends and share insights with the team.

Skills

Google Ads

Bing Ads

GA4

Data analysis

Excel

English

Job description

Nord Security is seeking an experienced PPC Expert to autonomously plan and forecast paid campaigns across multiple platforms. You will manage high-volume advertising budgets, optimize for CPA/CAC/ROAS, and run rigorous A/B tests to drive acquisition goals.

Collaborating with copywriters, designers, and product teams, you’ll ensure campaign quality, accurate data tracking, and actionable reporting. If you excel in data-driven marketing and globalization of campaigns, join us.