Senior PPC Performance Architect

Nord Security; Warszawa; On-site; PLN 210,000 - 252,000; Full time

Benefits offered by this job

Training & mentorship

Extra vacation days & sick days

Private health insurance for Poland &/

Mindfulness trainings

In-house gyms & sport cards

Workation & travel perks

Work from anywhere

Job summary

Nord Security in Warszawa is seeking an experienced PPC Advertising Lead to drive performance across global campaigns. You will plan, optimize budgets over $5M yearly, run A/B tests, and align creative and landing pages with acquisition goals.

You will collaborate with copywriters, designers, product teams, and analysts, monitor CPA, CAC, ROAS, and deliver actionable insights with clear reporting to stakeholders.

Qualifications

• Advanced knowledge of ad platforms: Google ads, Bing (5+ years proven experience).
• Understand all digital marketing metrics and be able to explain relations between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
• Excelent knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
• Excellent spoken and written English skills.
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale (+$5mln. Yearly spends) and complex campaigns is a must.
• Global campaigns experience.
• Interpersonal skills, liaising with key vendors.

Responsibilities

• Autonomous planning and forecasting of PPC activities within and beyond the responsibility area.
• Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily.
• Formulate hypotheses, run rigorous A/B tests, and analyze performance data.
• Work alongside copywriters, designers, and product teams to align ad creatives and landing page experiences with acquisition goals.
• Ensuring the outstanding quality of campaigns' setup and materials/components we use.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all team.
• Daily performance monitoring via platform interface, GA and Looker across all team activities.
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

Skills

Google Ads

Bing Ads

GA4

Excel/Google Sheets

English communication

Data analysis

Numbers & pivot tables

Team collaboration

Large-scale campaigns

Global campaigns

Tools

GA4

Looker

Google Sheets

Job description

Nord Security in Warszawa is seeking an experienced PPC Advertising Lead to drive performance across global campaigns. You will plan, optimize budgets over $5M yearly, run A/B tests, and align creative and landing pages with acquisition goals.

You will collaborate with copywriters, designers, product teams, and analysts, monitor CPA, CAC, ROAS, and deliver actionable insights with clear reporting to stakeholders.