PPC Expert

nord-security; Poland; Hybrid; PLN 210,000 - 252,000; Full time

Benefits offered by this job

Training & growth

Extra vacation days & sick days

Private health insurance in Lithuania/

Work from anywhere

Team events

Job summary

Nord Security is seeking an experienced PPC Expert to autonomously plan and forecast paid campaigns across multiple platforms. You will manage high-volume advertising budgets, optimize for CPA/CAC/ROAS, and run rigorous A/B tests to drive acquisition goals.

Collaborating with copywriters, designers, and product teams, you’ll ensure campaign quality, accurate data tracking, and actionable reporting. If you excel in data-driven marketing and globalization of campaigns, join us.

Qualifications

• Advanced knowledge of major ad platforms (Google Ads, Bing).
• Strong grasp of marketing metrics and how they relate.
• Proven ability to analyze performance data and derive actions.
• Experience with GA4 reports and explorations.
• High proficiency in Excel for pivot tables, formulas.

Responsibilities

• Plan and forecast PPC activities across channels.
• Manage and scale high-volume budgets while tracking CPA, CAC, ROAS.
• Run A/B tests and analyze results to improve campaigns.
• Collaborate with copywriters, designers, and product teams on creatives and landing pages.
• Ensure high-quality campaign setups and asset accuracy across platforms.
• Check data quality across tracking points and flag issues with stakeholders.
• Lead multi-team PPC projects and define campaign logic.
• Prioritize tasks, align deadlines, and communicate with the team.
• Monitor performance daily via platforms, GA, and Looker; report metrics regularly.
• Stay updated on PPC/marketing trends and share insights with the team.

Skills

Google Ads

Bing Ads

GA4

Data analysis

Excel

English

Job description

The world's most advanced VPN, and a whole lot more. If you're a curious problem-solver who carves their own path, join the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet-tools that put privacy, security, and control back in people's hands. Your impact? Helping millions take back control of their online security, privacy, and data.

Main Responsibilities

• Autonomous planning and forecasting of PPC activities within and beyond the responsibility area.
• Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily.
• Formulate hypotheses, run rigorous A/B tests, and analyze performance data.
• Work alongside copywriters, designers, and product teams to align ad creatives and landing page experiences with acquisition goals.
• Ensuring the outstanding quality of campaigns' setup and materials/components we use.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all team.
• Daily performance monitoring via platform interface, GA and Looker across all team activities.
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

Core Requirements

• Advanced knowledge of ad platforms: Google ads, Bing (5+ years proven experience).
• Understand all digital marketing metrics and be able to explain relations between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
• Excelent knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
• Excellent spoken and written English skills.
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale (+$5mln. Yearly spends) and complex campaigns is a must.
• Global campaigns experience.
• Interpersonal skills, liaising with key vendors.

Salary Range (Gross) from

PLN 20.7K per month

We are ready to discuss the salary according to your experience.

What We Offer

• Sharpen your edge: training, mentorship, and room to grow - always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland - fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance - on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members - all deserve a gift.
• Parent with ease: children's summer camps and flexibility around the schedule - because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids' room, music room, massage chairs - our Vilnius HQ is yours to enjoy.

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