Senior PPC Specialist

Creatio; Poland; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

Creatio is seeking a Senior PPC Specialist to drive lead generation and brand awareness through paid campaigns globally. You will develop and execute a data-driven growth marketing strategy, optimize campaigns across major channels, and leverage AI-driven insights to improve ROI.

The role sits within the Digital Marketing team and reports to the Digital Strategist. The ideal candidate thrives in a fast-paced environment, collaborates with cross-functional teams, and brings innovative ideas to

Qualifications

• Proven experience managing LinkedIn, Google Ads, and other paid media campaigns.
• Experience with A/B testing and Google Ads experiments.
• Strong proficiency in Google Analytics (GA4).
• Experience in B2B or software industry is preferred.
• Ability to launch campaigns from scratch, including pixel implementation.

Responsibilities

• Create, manage, and optimize digital advertising campaigns across Facebook, LinkedIn, Google, and more.
• Plan and schedule campaigns across channels and regions, collaborating with internal teams.
• Create KPI reports and analyze performance to maximize ROI.
• Identify new paid advertising strategies and leverage AI-driven insights.
• Launch and optimize campaigns on ChatGPT and other LLM platforms.

Skills

LinkedIn Ads

Google Ads

Display Ads

GA4

A/B Testing

CRM

Data Analysis

Campaign Planning

Tools

Tag Manager

Excel (PivotTables)

Keyword Planner

YouTube Ads

Job description

Creatio is one of the fastest-growing AI software companies, with quarterly bookings reaching 255% of prior-year results, reflecting strong enterprise demand for AI CRM and workflow automation. With a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA. We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports. In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We’re Looking For:

We areseekingpassionate, proactive, and results-drivenSenior PPC Specialistwho is excited to contribute to a fast-growing and innovative company, drivelead generation and brand awareness paid campaigns forCreatio,developand executea data-driven growth marketing strategy for our campaigns globally. The ideal candidate is someone who thrives in a dynamic environment, embraces challenges as opportunities, and is motivated to bring fresh ideas to the table.

Most importantly,we’relooking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambition are celebrated.

Team composition:

This role sits within the Digital Marketing // PPC Team and reports directly to the Digital Strategist.

Responsibilities:

• Campaign Management & Optimization: Create, manage, and optimize all digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and LinkedIn. Make decisions about optimizing and stopping campaigns, and coordinate these decisions with stakeholders.

• Strategic Planning: Plan and schedule marketing campaigns across different channels and regions. Collaborate with internal teams to develop and execute campaignseffectively, and provide recommendations on personalization and optimization strategies.

• Data Analysis & Reporting: Create and deliver reports of KPIs. Measure, monitor, and communicate key metrics, and analyze the effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed.

• Paid Ads Strategy Development: Identify new approaches and strategies for paid advertising. Coordinate with management on strategy planning and execution, and implement AI-driven insights to improve ROI and campaign efficiency.

• LLM Ads: Launch and optimize advertising campaigns on ChatGPT and other LLM platforms.

Requirements:

• Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.

• Experience with A/B testing and Google Ads experiments.

• Strong proficiency in Google Analytics (GA4).

• Experience in the B2B or software development industry is highly preferred.

• Ability to launch campaigns from scratch, including pixel implementation and conversion setup.

• Data-driven analytical mindset with a keen eye for detail and a focus on optimization.

• Strong collaboration skills with digital, content, and design teams.

• Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests.

• Proficiency with analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (PivotTables, VLOOKUP, and similar functions).

• Experience working with CRM systems and the ability to work with large data sets to extract meaningful insights.

• Hands-on experience in performance analysis and lead generation funnel tracking.

• Experience in market research, competitor analysis, and user feedback analysis, with a proven ability to plan and execute full-funnel acquisition strategies.

• Knowledge of managing advertising campaigns on AI platforms such as ChatGPT and other LLMs.

• Nice to have: Google Tag Manager expertise and experience managing YouTube.

What you should expect from us:

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.

• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.

• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.

• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.

• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.