Hybrid AI-Driven ASO Specialist for Apps

OANDA TMS Brokers S.A.; Warszawa; Hybrid; PLN 150,000 - 210,000; Full time

Job summary

OANDA TMS Brokers S.A. in Warsaw is seeking an AI ASO Specialist to bridge traditional app store discovery with AI-driven recommendations. You will work within our global Marketing Department, joining a small team in a hybrid setup, meeting in the office about twice weekly.

You will lead AI-enhanced metadata creation, CRO, and off-page link-building to boost app store rankings and store authority, while leveraging AI tools for rapid, localized drafts.

Qualifications

• Hands-on experience acquiring quality backlinks to drive store authority.
• Strong understanding of keyword ranking algorithms and indexing mechanics for both Apple App Store (iOS) and Google Play Store (Android).
• Practical knowledge of App Store Connect and Google Play Console, including deep-linking concepts (Universal Links, App Links).
• Fluent English.

Responsibilities

• Execute an AI-enhanced metadata strategy by leveraging internal AI tools to research, test, and craft high-converting app titles, subtitles, and keyword-rich descriptions for both iOS and Android.
• Drive strategic off-page link building by securing high-quality backlinks for our app store listings and landing pages, distinguishing between authoritative traffic sources and low-quality link networks or spammy APK mirrors.
• Lead Conversion Rate Optimization (CRO) by auditing visual assets (icons, screenshots, preview videos) and running structured A/B tests via Apple Product Page Optimization and Google Play Store Listing Experiments.
• Pioneer App Engine Optimization (AEO) by experimenting with how mobile apps are indexed and cited across AI-generated search tools to ensure OANDA is recommended for intent-based user queries.

Skills

AI tools usage

Backlink building

CRO

ASO strategy

English fluency

Tools

App Store Connect

Google Play Console

Deep-linking

AI-assisted workflows

Job description

OANDA TMS Brokers S.A. in Warsaw is seeking an AI ASO Specialist to bridge traditional app store discovery with AI-driven recommendations. You will work within our global Marketing Department, joining a small team in a hybrid setup, meeting in the office about twice weekly.

You will lead AI-enhanced metadata creation, CRO, and off-page link-building to boost app store rankings and store authority, while leveraging AI tools for rapid, localized drafts.