SEO & ASO Specialist

OANDA; Warszawa; Hybrid; PLN 120,000 - 160,000; Full time

Job summary

OANDA in Warsaw is seeking a forward-thinking SEO & ASO Specialist to join our global marketing team. You will bridge content-driven web discovery with app store visibility and AI-driven recommendations to scale our visibility across regions and languages.

In this hybrid role, you will collaborate with a small team to conduct keyword research, optimize metadata, and test ASO and SEO strategies. Fluent English and experience with AI tools are a must, and you will contribute to a data-driven,

Qualifications

• Hands-on experience acquiring quality backlinks to drive store authority and support web-to-app conversions; impact matters more than years.
• Deep understanding of keyword ranking algorithms for both Apple App Store (iOS) and Google Play (Android).
• Demonstrated ability to manage complex, multi-region, and multi-language search campaigns, understanding the nuances of localization vs. direct translation.
• Practical knowledge of App Store Connect and Google Play Console, including deep-linking concepts (Universal Links, App Links).
• Fluent English.
• Proven experience using AI tools with the ability to rapidly produce optimized metadata and localized drafts via AI-assisted workflows.
• Genuine interest in how LLMs and NLP are reshaping app discovery, combined with the adaptability to respond quickly to algorithm updates and store policy changes.

Responsibilities

• Conduct comprehensive, intent-driven keyword research that unifies web search and app store visibility across multiple international markets and languages.
• Take ownership of the global visibility challenge; adapt and scale ASO and SEO strategies across diverse cultural and linguistic landscapes, ensuring local search intent is accurately met.
• Architect a robust content map for our web properties; perform deep on-page SEO optimization for landing pages and editorial content to build a seamless, high-converting web-to-app funnel.
• Use internal AI tools to research, test, and write high-converting app titles, subtitles, and descriptions for the App Store and Google Play at a fast pace.
• Experiment with how apps are cited in AI-generated summaries (like Perplexity or Gemini) and ensure our app surfaces when users ask AI for "the best app for [niche]".
• Identify and secure high-quality backlinks to our app store listings and landing pages, effortlessly distinguishing between high-authority, topically relevant links and low-quality sources like link farms, PBNs, or APK mirrors.
• Audit and optimize visual assets (screenshots, icons, preview videos) and run A/B tests (Google Play Experiments / Apple Product Page Optimization) to turn impressions into installs.

Skills

Backlinks

Keyword ranking

Multi-region campaigns

App Store Connect

Google Play Console

English fluency

AI tools

LLMs & NLP

Tools

App Store Connect

Google Play Console

Job description

Fancy helping to shape the future of FinTech?

We have always been innovators. In 1996 we were the first company to share exchange rate information, free of charge on the internet. Today, we are a world leading online trading group.

Join us to:

• Help build the future of online trading
• Be part of a culture driven by integrity and global impact
• Become part of an award-winning company - check out our full list of awards here

We are only as good as our people. Luckily, our people are the best. Join us!

How do we work?

Hello SEO & ASO Experts!

We are looking for a forward-thinking SEO & ASO Specialist to join our Warsaw team and spearhead our global web-to-app growth strategy. You won’t just be "adjusting keywords" - you will be bridging the gap between content-driven web discovery, App Store/Play Store visibility, and the new era of AI-driven recommendations. You will tackle the exciting challenge of scaling our visibility across multiple regions and multiple languages, ensuring our SEO and ASO efforts speak perfectly to diverse global audiences. As part of our global Marketing Department, you will join our currently 2-person SEO & ASO Team which we are expanding to support our growing digital footprint.

We work in a hybrid model - we'd love to meet you in the office 2 times a week with respect to your own commitments.

In this role, you will:

• Conduct comprehensive, intent-driven keyword research that unifies web search and app store visibility across multiple international markets and languages.
• Take ownership of the global visibility challenge; adapt and scale ASO and SEO strategies across diverse cultural and linguistic landscapes, ensuring local search intent is accurately met.
• Architect a robust content map for our web properties; perform deep on-page SEO optimization for landing pages and editorial content to build a seamless, high-converting web-to-app funnel.
• Use internal AI tools to research, test, and write high-converting app titles, subtitles, and descriptions for the App Store and Google Play at a fast pace.
• Experiment with how apps are cited in AI-generated summaries (like Perplexity or Gemini) and ensure our app surfaces when users ask AI for "the best app for [niche]".
• Identify and secure high-quality backlinks to our app store listings and landing pages, effortlessly distinguishing between high-authority, topically relevant links and low-quality sources like link farms, PBNs, or APK mirrors.
• Audit and optimize visual assets (screenshots, icons, preview videos) and run A/B tests (Google Play Experiments / Apple Product Page Optimization) to turn impressions into installs.

What skillset do you need to be successful in this role?

• Hands-on experience acquiring quality backlinks to drive store authority and support web-to-app conversions; impact matters more than years.
• Deep understanding of keyword ranking algorithms for both Apple App Store (iOS) and Google Play (Android).
• Demonstrated ability to manage complex, multi-region, and multi-language search campaigns, understanding the nuances of localization vs. direct translation.
• Practical knowledge of App Store Connect and Google Play Console, including deep-linking concepts (Universal Links, App Links).
• Fluent English.
• Proven experience using AI tools with the ability to rapidly produce optimized metadata and localized drafts via AI-assisted workflows.
• Genuine interest in how LLMs and NLP are reshaping app discovery, combined with the adaptability to respond quickly to algorithm updates and store policy changes.

Nice to have:

• Basic scripting skills (Python or JavaScript) to automate competitor keyword tracking, review scraping, or store data analysis.
• Familiarity with low-code/no-code automation tools (Zapier, Make.com) to streamline keyword monitoring or app-featuring alerts.

___

At OANDA, to help us efficiently process applications, we use AI-driven tools to help source and rank candidates based on professional experience and skills. While these tools provide recommendations, our recruitment process remains human-centric: all final shortlisting and hiring decisions are made by OANDA team. You have the right to request a human review of your application.

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

Learn more about our culture here.