Global SEO & ASO Strategist - AI-Driven App Discovery

OANDA; Warszawa; Hybrid; PLN 120.000 - 160.000; Vollzeit

Zusammenfassung

OANDA in Warsaw is seeking a forward-thinking SEO & ASO Specialist to join our global marketing team. You will bridge content-driven web discovery with app store visibility and AI-driven recommendations to scale our visibility across regions and languages.

In this hybrid role, you will collaborate with a small team to conduct keyword research, optimize metadata, and test ASO and SEO strategies. Fluent English and experience with AI tools are a must, and you will contribute to a data-driven,

Qualifikationen

• Hands-on experience acquiring quality backlinks to drive store authority and support web-to-app conversions; impact matters more than years.
• Deep understanding of keyword ranking algorithms for both Apple App Store (iOS) and Google Play (Android).
• Demonstrated ability to manage complex, multi-region, and multi-language search campaigns, understanding the nuances of localization vs. direct translation.
• Practical knowledge of App Store Connect and Google Play Console, including deep-linking concepts (Universal Links, App Links).
• Fluent English.
• Proven experience using AI tools with the ability to rapidly produce optimized metadata and localized drafts via AI-assisted workflows.
• Genuine interest in how LLMs and NLP are reshaping app discovery, combined with the adaptability to respond quickly to algorithm updates and store policy changes.

Aufgaben

• Conduct comprehensive, intent-driven keyword research that unifies web search and app store visibility across multiple international markets and languages.
• Take ownership of the global visibility challenge; adapt and scale ASO and SEO strategies across diverse cultural and linguistic landscapes, ensuring local search intent is accurately met.
• Architect a robust content map for our web properties; perform deep on-page SEO optimization for landing pages and editorial content to build a seamless, high-converting web-to-app funnel.
• Use internal AI tools to research, test, and write high-converting app titles, subtitles, and descriptions for the App Store and Google Play at a fast pace.
• Experiment with how apps are cited in AI-generated summaries (like Perplexity or Gemini) and ensure our app surfaces when users ask AI for "the best app for [niche]".
• Identify and secure high-quality backlinks to our app store listings and landing pages, effortlessly distinguishing between high-authority, topically relevant links and low-quality sources like link farms, PBNs, or APK mirrors.
• Audit and optimize visual assets (screenshots, icons, preview videos) and run A/B tests (Google Play Experiments / Apple Product Page Optimization) to turn impressions into installs.

Kenntnisse

Backlinks

Keyword ranking

Multi-region campaigns

App Store Connect

Google Play Console

English fluency

AI tools

LLMs & NLP

Tools

App Store Connect

Google Play Console

Jobbeschreibung

OANDA in Warsaw is seeking a forward-thinking SEO & ASO Specialist to join our global marketing team. You will bridge content-driven web discovery with app store visibility and AI-driven recommendations to scale our visibility across regions and languages.

In this hybrid role, you will collaborate with a small team to conduct keyword research, optimize metadata, and test ASO and SEO strategies. Fluent English and experience with AI tools are a must, and you will contribute to a data-driven,