AI-Driven ASO Specialist for App Stores

oanda; Warszawa; Hybrid; PLN 120,000 - 170,000; Full time

Job summary

OANDA Warsaw is seeking an AI ASO Specialist to bridge traditional App Store/Play Store discovery with AI-driven recommendations. You will join a growing Marketing team in a hybrid model, meeting twice a week in the office.

You will execute AI-enhanced metadata strategies, optimize app store listings, and drive high-quality backlinks while leveraging AI tools to create localized drafts in English. Fluency in English and interest in NLP are essential.

Qualifications

• Hands-on experience acquiring quality backlinks to drive store authority and web-to-app conversions.
• Strong understanding of keyword ranking algorithms and app store indexing mechanics for iOS and Android.
• Proven experience using AI tools to produce optimized metadata and localized drafts.

Responsibilities

• Execute an AI-enhanced metadata strategy for iOS and Android app listings, crafting titles, subtitles and keyword-rich descriptions.
• Drive off-page link building to secure high-quality backlinks for app store listings and landing pages.
• Lead CRO by auditing icons, screenshots and videos, and running A/B tests via Apple and Google Play experiments.
• Pioneer App Engine Optimization by researching AI-generated search tools to improve app discovery.

Skills

Backlink building

Keyword ranking

App Store optimization

Fluent English

AI tools usage

LLMs / NLP interest

Tools

Python

JavaScript

Zapier

Make.com

Job description

OANDA Warsaw is seeking an AI ASO Specialist to bridge traditional App Store/Play Store discovery with AI-driven recommendations. You will join a growing Marketing team in a hybrid model, meeting twice a week in the office.

You will execute AI-enhanced metadata strategies, optimize app store listings, and drive high-quality backlinks while leveraging AI tools to create localized drafts in English. Fluency in English and interest in NLP are essential.