AI ASO Specialist

oanda; Warszawa; Hybrid; PLN 120,000 - 170,000; Full time

Job summary

OANDA Warsaw is seeking an AI ASO Specialist to bridge traditional App Store/Play Store discovery with AI-driven recommendations. You will join a growing Marketing team in a hybrid model, meeting twice a week in the office.

You will execute AI-enhanced metadata strategies, optimize app store listings, and drive high-quality backlinks while leveraging AI tools to create localized drafts in English. Fluency in English and interest in NLP are essential.

Qualifications

• Hands-on experience acquiring quality backlinks to drive store authority and web-to-app conversions.
• Strong understanding of keyword ranking algorithms and app store indexing mechanics for iOS and Android.
• Proven experience using AI tools to produce optimized metadata and localized drafts.

Responsibilities

• Execute an AI-enhanced metadata strategy for iOS and Android app listings, crafting titles, subtitles and keyword-rich descriptions.
• Drive off-page link building to secure high-quality backlinks for app store listings and landing pages.
• Lead CRO by auditing icons, screenshots and videos, and running A/B tests via Apple and Google Play experiments.
• Pioneer App Engine Optimization by researching AI-generated search tools to improve app discovery.

Skills

Backlink building

Keyword ranking

App Store optimization

Fluent English

AI tools usage

LLMs / NLP interest

Tools

Python

JavaScript

Zapier

Make.com

Job description

Fancy helping to shape the future of FinTech? We have always been innovators. In 1996 we were the first company to share exchange rate information, free of charge on the internet. Today, we are a world leading online trading group.

Join us to:

• Help build the future of online trading
• Be part of a culture driven by integrity and global impact
• Become part of an award-winning company - check out our full list of awards here

We are only as good as our people. Luckily, our people are the best. Join us!

How do we work?

Hello ASO Experts!

We are looking for a forward-thinking AI ASO Specialist to join our Warsaw team. You won't just be "adjusting keywords" - you will be bridging the gap between traditional App Store/Play Store discovery and the new era of AI-driven app recommendations. As part of our global Marketing Department, you will join our currently 2-person SEO & ASO Team which we are expanding to support our growing digital footprint.

We work in a hybrid model - we'd love to meet you in the office 2 times a week with respect to your own commitments.

In this role, you will:

• Execute an AI-enhanced metadata strategy by leveraging internal AI tools to research, test, and craft high-converting app titles, subtitles, and keyword-rich descriptions for both iOS and Android.
• Drive strategic off-page link building by securing high-quality backlinks for our app store listings and landing pages, effortlessly distinguishing between authoritative traffic sources and low-quality link networks or spammy APK mirrors.
• Lead Conversion Rate Optimization (CRO) by auditing visual assets (icons, screenshots, preview videos) and running structured A/B tests via Apple Product Page Optimization and Google Play Store Listing Experiments.
• Pioneer App Engine Optimization (AEO) by experimenting with how mobile apps are indexed and cited across AI-generated search tools (Perplexity, Gemini, ChatGPT) to ensure OANDA is recommended for intent-based user queries.

What skillset do you need to be successful in this role?

• Hands-on experience acquiring quality backlinks to drive store authority and support web-to-app conversions; impact matters more than years.
• Strong understanding of keyword ranking algorithms and indexing mechanics for both Apple App Store (iOS) and Google Play Store (Android).
• Practical knowledge of App Store Connect and Google Play Console, including deep-linking concepts (Universal Links, App Links).
• Fluent English.
• Proven experience using AI tools with the ability to rapidly produce optimized metadata and localized drafts via AI-assisted workflows.
• Genuine interest in how LLMs and NLP are reshaping app discovery, combined with the adaptability to respond quickly to algorithm updates and store policy changes.

Nice to have:

• Basic scripting skills (Python or JavaScript) to automate competitor keyword tracking, review scraping, or store data analysis.
• Familiarity with low-code/no-code automation tools (Zapier, Make.com) to streamline keyword monitoring or app-featuring alerts.

At OANDA, to help us efficiently process applications, we use AI-driven tools to help source and rank candidates based on professional experience and skills. While these tools provide recommendations, our recruitment process remains human-centric: all final shortlisting and hiring decisions are made by OANDA team. You have the right to request a human review of your application.

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

Learn more about our culture here .

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