Head of Performance SMM: iGaming Growth & Funnels

Parimatch International; Warszawa, Polska; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Vacation program

Sick leave

Benefits budget

Training & upskilling

Team building events

Generation program

Work-life balance

Job summary

Parimatch International in Warsaw seeks an experienced SMM leader to design and execute a scalable performance marketing strategy. You will build end-to-end funnels across social platforms, drive influencer campaigns, and collaborate with creative teams to maximize conversions and ROI.

You will lead an in-house team and work with external agencies to push innovative campaigns across regions, focusing on engagement, acquisition, and long-term LTV.

Qualifications

• 3–5+ years of experience in SMM and digital performance marketing, with at least 1–2 years in a leadership capacity.
• Direct experience in Gambling / Betting / iGaming is highly preferred.
• Proven track record of scaling ad budgets and meeting ROI/acquisition targets.
• Deep understanding of funnel stages and metrics; strong Excel/BI skills.
• Knowledge of iGaming KPIs: Reg, Dep/FTD, CPA, ARPU, LTV.

Responsibilities

• Design and execute a comprehensive SMM strategy for scalable lead generation, user acquisition, and direct sales.
• Build end-to-end conversion funnels within social platforms, including lead magnets, chatbots, landing pages, and CRM.
• Oversee paid social and influencer campaigns, budgets, and scaling with CPA/CPS targets.
• Collaborate with creative to optimize assets for high conversion and emotional impact.
• Integrate regional influencer strategies with local brand campaigns using innovative formats.
• Create highly creative cross-product campaigns to boost engagement and retention.
• Establish and run A/B testing across creatives, copy, and audiences.
• Lead in-house teams and coordinate with external agencies.

Tools

Facebook Ads

Instagram Ads

Google Analytics

Excel/BI

Job description

Parimatch International in Warsaw seeks an experienced SMM leader to design and execute a scalable performance marketing strategy. You will build end-to-end funnels across social platforms, drive influencer campaigns, and collaborate with creative teams to maximize conversions and ROI.

You will lead an in-house team and work with external agencies to push innovative campaigns across regions, focusing on engagement, acquisition, and long-term LTV.