Head of Performance SMM

Parimatch International; Warszawa, Polska; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Vacation program

Sick leave

Benefits budget

Training & upskilling

Team building events

Generation program

Work-life balance

Job summary

Parimatch International in Warsaw seeks an experienced SMM leader to design and execute a scalable performance marketing strategy. You will build end-to-end funnels across social platforms, drive influencer campaigns, and collaborate with creative teams to maximize conversions and ROI.

You will lead an in-house team and work with external agencies to push innovative campaigns across regions, focusing on engagement, acquisition, and long-term LTV.

Qualifications

• 3–5+ years of experience in SMM and digital performance marketing, with at least 1–2 years in a leadership capacity.
• Direct experience in Gambling / Betting / iGaming is highly preferred.
• Proven track record of scaling ad budgets and meeting ROI/acquisition targets.
• Deep understanding of funnel stages and metrics; strong Excel/BI skills.
• Knowledge of iGaming KPIs: Reg, Dep/FTD, CPA, ARPU, LTV.

Responsibilities

• Design and execute a comprehensive SMM strategy for scalable lead generation, user acquisition, and direct sales.
• Build end-to-end conversion funnels within social platforms, including lead magnets, chatbots, landing pages, and CRM.
• Oversee paid social and influencer campaigns, budgets, and scaling with CPA/CPS targets.
• Collaborate with creative to optimize assets for high conversion and emotional impact.
• Integrate regional influencer strategies with local brand campaigns using innovative formats.
• Create highly creative cross-product campaigns to boost engagement and retention.
• Establish and run A/B testing across creatives, copy, and audiences.
• Lead in-house teams and coordinate with external agencies.

Tools

Facebook Ads

Instagram Ads

Google Analytics

Excel/BI

Job description

Key Responsibilities

• Strategy Development: Design and execute a comprehensive Performance SMM strategy focused on scalable lead generation, user acquisition, and direct sales.

• Funnel Optimization: Build and refine end-to-end conversion funnels within social media platforms (from content engagement and lead magnets to chatbots, landing pages, and CRM integration).

• Paid Social & Influencer Management: Oversee strategic planning, budgeting, execution, and scaling of targeted advertising campaigns and performance-driven (CPA/CPS) influencer marketing.

• Content & Creative Direction: Collaborate closely with the creative and content teams to ensure visual and textual assets are optimized for high conversion rates, direct response, and emotional triggers.

• Regional Influencer Integration & Non-Trivial Approaches: Drive the integration of influencer marketing into localized regional brand strategies using unconventional approaches. Move beyond standard product placements by creating unique mechanics, cultural crossovers, and native formats tailored to specific regions to maximize engagement and performance.

• Creative Campaign Innovation & Cross-Product Synergy: Architect highly creative, non-trivial advertising campaigns that cut through the noise. Drive cross-product marketing synergies (e.g., casino/betting crossovers, multi-product retention mechanics, ecosystem bundles) to boost user engagement and lifetime value.

• Hypothesis Testing: Establish a continuous A/B testing framework across creatives, copy, landing pages, and target audiences.

• Team & Vendor Leadership: Manage and mentor an in-house team (media buyers, content producers, designers) while rigorously evaluating and coordinating external performance agencies.

Requirements

• Experience: 3–5+ years of experience in SMM and digital performance marketing, with at least 1–2 years in a leadership capacity (Team Lead, Head of Department).

• Industry Focus: Direct experience in Gambling / Betting / iGaming is highly preferred.

• Proven Track Record: A portfolio demonstrating successful ad budget scaling, meeting target ROI/acquisition costs, and working with mid- to top-tier influencers.

• Analytical Stack: Deep conceptual understanding of all funnel stages (from impression to retention) and the mathematical interplay between metrics. Advanced proficiency in Excel/Google Sheets (pivot tables, data visualization) and BI tools is a strong plus.

• Industry Benchmarks: In-depth understanding of core iGaming KPIs and benchmarks: Reg, Dep/FTD, Reg-to-Dep CR, CPA, CPL, ARPU, ARPPU, Churn Rate, and LTV.

Soft Skills

Soft Skills: Strong leadership and delegation abilities, excellent cross-functional communication, and the confidence to present performance data to C-level executives in terms of business revenue and growth.

We care about you

Vacation: Reset. Recharge. Come back stronger.

Sick Leave Allowance: Health is power. We designed the system to support you.

Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.

Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.

Generation Program: Focused on boosting the potential of children within our families.

Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

• Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.