Poland Growth Marketing Lead (iGaming)

Fun Project SP. z o.o.; Cieszyn; Presencial; PLN 300.000 - 500.000; Jornada completa

Descripción de la vacante

Fun Project SP. z o.o. in Poland seeks a Poland-focused Head of Marketing to own the Polish marketing strategy and annual plan, aligning with Country Management’s targets and leading execution.

You’ll drive customer acquisition across paid channels, SEO, social, affiliates and offline activities, build the brand, manage budgets, run promotions, and develop local marketing capabilities as the business grows.

Formación

• Strong experience in Polish online betting or a closely related regulated digital sector.
• Deep understanding of the Polish market, customer behaviour, and regulatory constraints on gambling marketing.
• Commercial mindset with KPI ownership (FTD, CAC, conversion, retention, LTV, GGR/NGR).
• Ability to develop the marketing plan and drive its execution personally.
• Resourceful, entrepreneurial, and proactive in solving problems.
• Proven track record of managing budgets and challenging marketing activity for returns.

Responsabilidades

• Own the Polish marketing strategy and annual plan, aligned with commercial targets and lead its execution.
• Drive customer acquisition across paid digital, SEO, social, affiliates and offline channels with clear accountability for FTD and CAC.
• Manage and optimise the marketing budget for measurable returns and reallocate spend by performance.
• Build and develop the Polish brand, including positioning and tone of voice against local competitors.
• Plan and run promotions and bonus campaigns around major sporting events, balancing value, cost and compliance.
• Grow and manage the affiliate and partnership programme, recruiting partners and negotiating terms.
• Activate sponsorships to deliver measurable acquisition and brand results.
• Ensure all marketing complies with Polish gambling law and responsible gambling standards.
• Coordinate agencies and central teams to prioritise the Polish market’s output and impact.
• Report marketing performance (FTDs, CAC, conversion, retention, LTV, GGR/NGR) with actionable insights.
• Monitor market and customer behaviour in Poland and translate insights into opportunities.
• Build local marketing capability as the business grows, including hiring and structuring the team.

Conocimientos

Polish online betting

Budget management

Campaign planning

Brand development

Team leadership

Performance marketing

Descripción del empleo

Fun Project SP. z o.o. in Poland seeks a Poland-focused Head of Marketing to own the Polish marketing strategy and annual plan, aligning with Country Management’s targets and leading execution.

You’ll drive customer acquisition across paid channels, SEO, social, affiliates and offline activities, build the brand, manage budgets, run promotions, and develop local marketing capabilities as the business grows.