Head of Marketing

Hurma; Polska; Hybrid; PLN 300,000 - 540,000; Full time

Job summary

Hurma is seeking a senior marketing leader with extensive iGaming experience to drive a comprehensive strategy across brands and markets. You will oversee SMM, PR, affiliates, influencer partnerships, SEO, email, and content, while managing a team and a multi-project portfolio.

Strong budget discipline and data-driven decisions are essential. You will lead initiatives for brand development, event participation, and collaboration with media and partners, ensuring cohesive visual identity and

Qualifications

• Extensive senior marketing leadership experience in iGaming.
• Experience with game providers or aggregators is essential; both is a plus.
• Hands-on in developing and implementing marketing strategies.
• Budget planning, allocation and effectiveness monitoring.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Manage marketing activities across multiple projects.
• Identify priority channels, define KPIs, monitor performance.
• Plan, allocate, and manage the marketing budget and evaluate effectiveness.
• Develop brands and manage positioning and reputation.
• Oversee SMM, PR, affiliate marketing, streamer/influencer partnerships, SEO, email marketing, advertising, and content strategy.
• Build relationships with media, partners, contractors, affiliates, streamers, and influencers.
• Manage full cycle of international exhibitions/events, including booth location, concept, production, logistics, on-site coordination.
• Cooperate with Legal on contracts related to campaigns, partnerships, events.
• Analyze markets, competitors, industry trends, and customer behavior.
• Build, train, motivate marketing team; set goals and KPIs; conduct one-to-one meetings.
• Oversee marketing design, visual identity, and ad materials.
• Prepare performance reports and provide growth recommendations.

Skills

Senior iGaming marketing

Game provider

Aggregator experience

Marketing strategy

Budget management

SMM

PR

Affiliate marketing

Influencer partnerships

SEO

Performance marketing

Email marketing

Content marketing

Brand management

Event management

Contracts with legal

Team leadership

Data-driven marketing

Market research

Brand design

Project management

Leadership

Strategic thinking

English proficiency

Job description

• Proven experience in a senior marketing leadership role within the iGaming industry;
• Experience working on the game provider and/or aggregator side is required; experience in both will be a strong advantage;
• Hands-on experience in developing and implementing comprehensive marketing strategies;
• Experience planning, allocating, and managing marketing budgets, as well as monitoring their effectiveness;
• Practical experience in SMM, PR, affiliate marketing, and collaborations with streamers and influencers within the iGaming industry;
• Strong understanding of digital marketing channels, including SEO, performance marketing, email marketing, and content marketing;
• Experience in brand development, reputation management, and cooperation with media outlets, partners, and external contractors;
• Full-cycle experience in organizing participation in international industry events and exhibitions, from selecting the booth location and developing the concept to on-site execution;
• Experience working with Legal teams on contracts related to marketing activities, partnerships, sponsorships, and events;
• Experience managing a marketing team, including setting goals and KPIs, conducting regular one-to-one meetings, and supporting team development;
• Ability to define marketing KPIs, analyze campaign performance, and make data-driven decisions;
• Experience conducting market research and analyzing competitors, industry trends, and target audiences;
• Understanding of marketing design principles and the ability to maintain consistent visual brand communication;
• Ability to manage several projects simultaneously and prioritize effectively;
• Strong leadership, communication, negotiation, and organizational skills;
• Strategic thinking, proactivity, and a results-oriented mindset;
• C1 level of English.
  

Responsibilities:

• Develop and implement a comprehensive marketing strategy aligned with the company’s business goals;
• Manage marketing activities across multiple company projects;
• Identify priority marketing channels, define key metrics and KPIs, and monitor their performance;
• Plan, allocate, and manage the marketing budget and evaluate the effectiveness of marketing activities;
• Develop the company’s brands and manage their positioning and reputation;
• Oversee SMM, PR, affiliate marketing, streamer and influencer partnerships, SEO, email marketing, advertising, and content strategy;
• Build relationships with media outlets, industry partners, contractors, affiliates, streamers, and influencers;
• Manage the full cycle of the company’s participation in international exhibitions and industry events, including booth location selection, concept development, production, logistics, and on-site coordination;
• Cooperate with the Legal team on contracts related to marketing campaigns, partnerships, sponsorships, and events;
• Analyze markets, competitors, industry trends, and customer behavior;
• Build, develop, train, and motivate the marketing team;
• Set team goals and KPIs, conduct regular one-to-one meetings, and monitor performance;
• Oversee marketing design, visual identity, and the creation of advertising and brand materials;
• Prepare marketing performance reports and provide recommendations for further business growth.