Brand Marketing Lead

Parimatch International; Warszawa, Polska; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Vacation

Sick Leave

Benefits Budget

Training Balance

Team Building

Generation Program

Work & Fun Balance

Job summary

Parimatch is seeking a Brand Manager to lead digital marketing initiatives, strengthen brand awareness, and drive top-of-funnel campaigns across YouTube, Instagram, and TikTok.

You will manage media placements, collaborate with agencies, monitor budgets, and deliver weekly and monthly performance reports using GA4, Looker Studio, and Power BI.

The role requires 3+ years in brand management, strong analytical skills, and excellent stakeholder communication in a fast-paced environment.

Qualifications

• 3+ years in Brand Management or similar digital marketing role.
• Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies.
• Experience negotiating with media agencies, ad networks, and direct publishers.
• Knowledge of brand lift studies, SOV, search volume, impressions, CPM, and blended CAC.
• Experience creating briefs for banners, landing pages, and video ads (wireframes, storyboards, copy hooks).
• Experience managing sponsorships and influencer partnerships across YouTube, Instagram and TikTok.
• Proficiency with research/monitoring tools like Similarweb, Brand24, Semrush.
• Experience with analytics/reporting tools GA4, GSC, Looker Studio, Power BI or Tableau.
• Proven ability to manage substantial advertising budgets and forecast expenses.
• Strong analytical, communication, and stakeholder-management skills.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Develop and execute brand promotion strategies to increase awareness and digital presence.
• Manage media placements with agencies, ad networks, and publishers.
• Coordinate advertising materials with contractors and monitor placements.
• Track brand-related queries, reach, impressions, and performance.
• Research market and competitors to identify new opportunities and traffic sources.
• Explore sponsorships, influencer marketing, and direct placements across platforms.
• Develop creative briefs for banners, landing pages, and video creatives.
• Coordinate production and delivery of promotional materials.
• Analyze top-of-funnel performance and brand awareness metrics.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage budgets, allocate spend, process invoices, and forecast expenses.
• Negotiate terms, pricing, and contracts with agencies and publishers.

Skills

Brand management

Digital marketing

Negotiation

Data analysis

Project management

Tools

GA4

Google Search Console

Looker Studio

Power BI

Tableau

Similarweb

Brand24

Semrush

Job description

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

Responsibilities

• Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence;
• Manage media placements in collaboration with media agencies, ad networks, and direct publishers;
• Coordinate advertising materials with contractors, monitor placements, and control budgets;
• Track brand-related search queries, campaign reach, impressions, and overall performance;
• Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources;
• Explore and manage sponsorships, special projects, influencer marketing, and direct media placements;
• Develop creative concepts and prepare briefs for designers, including banners, landing pages, and video creatives;
• Coordinate the production and delivery of promotional materials;
• Analyze top-of-funnel performance and evaluate brand awareness using relevant metrics;
• Prepare regular weekly and monthly performance reports with actionable insights;
• Manage advertising budgets, allocate spending across channels, process invoices, and support financial forecasting;
• Negotiate placement terms, pricing, and contracts with agencies, publishers, and influencers.

Requirements

• 3+ years of experience as a Brand Manager or in a similar digital marketing role;
• Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies;
• Hands-on experience negotiating with media agencies, ad networks, and direct publishers;
• Understanding of brand lift studies, Share of Voice (SOV), search volume, impressions, CPM, and blended CAC;
• Experience creating clear creative briefs, including wireframes, storyboards, and copy hooks for banners, landing pages, and video ads;
• Experience researching, evaluating, negotiating, and managing sponsorships, influencer partnerships, and direct placements across YouTube, Instagram, and TikTok;
• Proficiency with research and monitoring tools such as Similarweb, Brand24, and Semrush;
• Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, or Tableau;
• Proven experience managing substantial advertising budgets, allocating spend across multiple channels, processing invoices, and forecasting expenses;
• Strong analytical skills and the ability to turn data into actionable recommendations;
• Excellent communication, negotiation, and stakeholder management skills;
• Ability to manage multiple campaigns and priorities independently in a fast-paced environment.

We care about you:

• Vacation: Reset. Recharge. Come back stronger;
• Sick Leave Allowance: Health is power. We designed the system to support you;
• Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers;
• Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp;
• Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident;
• Generation Program: Focused on boosting the potential of children within our families;
• Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.