Head of Marketing & Communications

Instant Impact; Kraków; On-site; PLN 280,000 - 420,000; Full time

Job summary

Instant Impact in Krakow, Poland seeks a Head of Marketing & Communications to lead global marketing, communications and brand strategy. The role drives integrated campaigns, digital marketing, thought leadership and client engagement across markets, shaping strategy, measuring performance and delivering growth.

The successful candidate will lead cross‑functional teams, partner with senior stakeholders, and execute with a hands‑on, data‑driven approach.

Qualifications

• Significant senior marketing and communications leadership experience in professional services or financial services.
• Proven ability to develop and execute strategies driving growth and measurable outcomes.
• Experience leading multi-region marketing activity and stakeholder groups.

Responsibilities

• Define and deliver a global marketing and communications strategy aligned to growth priorities.
• Develop and maintain a differentiated brand position across markets and client touchpoints.
• Advise senior leadership on trends, client needs, and competitive activity.
• Lead internal and external communications, including thought leadership and media engagement.
• Develop integrated campaigns across digital, content and client engagement channels.
• Advance digital marketing capabilities, including website strategy, SEO and analytics.
• Create marketing programs with BD, Sales and CRM to drive pipeline.
• Oversee events, sponsorships and measurement frameworks showing marketing impact.

Skills

Senior leadership

Financial services

Digital marketing

Brand strategy

Stakeholder mgmt

Team leadership

Strategic planning

Content development

Job description

Head of Marketing & Communications

Department: Client Role

Employment Type: Permanent - Full Time

Location: Cracow, PL

Description

We are currently representing a leading global Financial Services firm in the appointment of high-calibre professionals as part of a period of strategic growth and investment.

Our client operates at the intersection of corporate, fiduciary and regulatory services, partnering with private equity houses, investment managers and international financial institutions. Backed by long-term institutional investment and an established global brand, the firm is scaling its capabilities, technology and international footprint.

This is an opportunity to join a business that combines the agility of a growth platform with the credibility, client base and governance of a market leader.

The Role

The Head of Marketing & Communications will lead and execute the global marketing, communications and brand strategy, ensuring the business has a clear, differentiated and consistent market presence that supports revenue growth, strengthens client relationships and enhances reputation.

Working closely with Business Development, Sales, CRM, service line and regional leaders, the successful candidate will drive integrated marketing activity that delivers measurable commercial outcomes. This includes brand positioning, thought leadership, communications, client engagement, digital marketing, events and demand generation.

The role will also play a key part in evolving the marketing and communications function, strengthening its commercial impact, improving performance measurement and ensuring marketing is fully aligned with wider business growth objectives.

This is an opportunity for a commercially minded, data-driven and creative leader who can combine strategic thinking with a hands‑on approach to execution. The successful candidate will be equally comfortable shaping long-term strategy, influencing senior stakeholders and personally driving the delivery of high-impact initiatives.

Key Responsibilities

• Define and deliver a global marketing and communications strategy aligned to the organisation's growth ambitions and commercial priorities.
• Develop and maintain a clear and differentiated brand position across all markets, jurisdictions and client touchpoints.
• Act as a strategic adviser to senior leadership on market trends, client needs, competitor activity and opportunities to strengthen market presence.
• Lead internal and external communications, including thought leadership, executive communications, media engagement and reputation management.
• Develop and execute integrated marketing campaigns across digital, content, communications and client engagement channels.
• Advance digital marketing capabilities, including website strategy, SEO, analytics, social media, marketing automation and demand generation.
• Develop targeted client, sector and account-based marketing programmes in partnership with Business Development, Sales and CRM teams.
• Create marketing initiatives that support pipeline generation, client retention, cross‑selling and revenue growth.
• Lead the organisation's global events and sponsorship strategy, ensuring activity supports commercial and business development objectives.
• Establish robust measurement, reporting and attribution frameworks that demonstrate marketing's contribution to business performance.
• Use data, market intelligence and client insights to inform decision‑making and prioritise investment.
• Drive the adoption of marketing technology, AI and automation to improve effectiveness, efficiency and scalability.
• Manage marketing budgets, agencies and external partners to ensure strong return on investment.
• Lead, develop and mentor the marketing and communications team, fostering a collaborative, accountable and high‑performing culture.
• Build strong relationships across leadership, commercial and operational teams to ensure marketing supports a consistent client experience globally.

Skills, Knowledge and Expertise

• Significant senior marketing and communications leadership experience within professional services, financial services, legal services, consulting or another complex B2B environment.
• Demonstrable success developing and executing marketing strategies that support business growth and measurable commercial outcomes.
• Experience leading marketing activity across multiple regions, jurisdictions and stakeholder groups.
• Strong commercial acumen, with the ability to connect marketing activity to pipeline development, client growth, retention and revenue generation.
• Ability to operate effectively at both strategic and operational levels, combining leadership with a hands‑on approach to delivery.
• Expertise in brand strategy, positioning, corporate communications, thought leadership and content development.
• Strong digital marketing capability across SEO, analytics, social media, marketing automation and demand generation.
• Experience partnering effectively with Business Development, Sales and CRM teams within a relationship-led commercial environment.
• Strong understanding of client segmentation, account-based marketing and complex sales cycles.
• Excellent analytical, reporting and performance measurement skills.
• Experience leading agencies, suppliers and external partners.
• Outstanding stakeholder management and influencing skills, with the credibility to engage and challenge senior leaders constructively.
• Proven track record of developing high‑performing teams and creating a culture of accountability and continuous improvement.
• Excellent written and verbal communication skills, with the ability to translate complex subject matter into compelling messages.
• Degree‑level education or equivalent professional experience together with a high level of professionalism, integrity and sound judgement.Demonstrates a strong interest in technology and a forward‑looking mindset, with the ability to identify and embrace opportunities to improve how services are delivered.
• Brings relevant experience of using digital tools, automation and data to enhance efficiency, quality and the client and employee experience.