Brand Manager

Zexter; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Zexter is building an in-house platform and expanding its product line in the iGaming space. We are seeking an experienced Brand Manager to shape and strengthen Zexter’s brand, oversee social channels, content, and campaigns, and support launches and industry events.

You will work with designers, writers, and agencies, ensuring brand consistency across all touchpoints and coordinating with internal teams to translate complex products into clear commercial messages. Excellent English is essential.

Qualifications

• 4+ years in brand management or marketing
• Experience in iGaming industry
• Proven track record managing social media and digital campaigns
• Strong branding, creative direction, content, and digital marketing
• Experience collaborating with designers, writers, agencies and suppliers
• Excellent copywriting, editing, communication, and presentation skills
• Ability to explain technical products in clear commercial language
• Familiarity with analytics, CMS, social media management and project tools
• Excellent written and spoken English

Responsibilities

• Develop and implement brand strategy and market positioning.
• Maintain consistent brand identity, messaging, tone, and visuals.
• Manage social media channels, content calendar, publishing and community engagement.
• Develop campaigns aligned with company objectives and awareness goals.
• Provide creative direction for campaigns, website visuals, videos, events, and materials.
• Create briefs and coordinate designers, writers, agencies and suppliers.
• Manage and review website content, product messaging, presentations and sales materials.
• Support launches and promotions of new products, partnerships, and announcements.
• Conduct competitor research and monitor iGaming industry trends.
• Ensure compliance with brand guidelines and quality standards.
• Support presence at iGaming events and exhibitions.
• Monitor brand, website, campaigns, and social media performance; produce regular reports.

Skills

Brand management

iGaming experience

Social media management

Content marketing

Copywriting

Analytics

CMS proficiency

English proficiency

Tools

CMS platforms

Analytics tools

CRM tools

Job description

Zexter is an ambitious product building its own technological ecosystem in the iGaming space.

We are developing our in-house platform, which is already live and actively operating, while also expanding our product line, allowing us to adapt quickly to market needs and implement innovations at speed.

We are looking for an experienced Brand Manager to develop and strengthen Zexter’s brand in the iGaming industry. You will manage brand strategy, social media, content, creative campaigns, and support product launches and industry events.

Key Responsibilities

• Develop and implement Zexter’s overall brand strategy and market positioning.

• Maintain consistent brand identity, messaging, tone of voice, and visual standards.

• Manage social media channels, content calendar, publishing, and community engagement.

• Develop social media and awareness campaigns aligned with company objectives.

• Provide creative and art direction for campaigns, social media, website visuals, videos, events, and promotional materials.

• Create clear briefs and coordinate designers, writers, video producers, agencies, and other suppliers.

• Manage and review website content, product messaging, presentations, company profiles, and sales materials.

• Support the launch and promotion of new products, features, partnerships, and company announcements.

• Conduct competitor research and monitor trends across iGaming industry.

• Ensure all materials follow Zexter’s brand guidelines and quality standards.

• Support the company’s presence at iGaming exhibitions, conferences, and industry events.

• Monitor brand, website, campaign, and social media performance.

• Prepare regular performance reports with insights and recommendations.

• Manage projects, deadlines, suppliers, and brand-related budgets.

Requirements

• 4+ years of experience in brand management, marketing, or a related position.

• Experience in iGaming industry.

• Proven experience managing social media channels and digital campaigns.

• Strong understanding of branding, creative direction, content, and digital marketing.

• Experience working with designers, developers, writers, agencies, and external suppliers.

• Strong copywriting, editing, communication, and presentation skills.

• Ability to understand technical products and communicate them in clear commercial language.

• Experience with analytics, CMS, social media management, and project-management tools.

• Excellent written and spoken English